Task 1 (Greenbay banner ads: Unable to reach targeted audiences) Greenbay is a well-known Asia-Pacific retail and wholesale business. The Company provides a wide range of products and services at everyday affordable costs. The Company usually markets through banner ads to reach out to consumers. But the problem is the banner ads are not attracting more consumers for the company. It is only serving as a brand awareness campaign. The company has recently realized that it lacks focus in designing banner ads for specific products and promotions and has become quite generic to ad viewers, as they cannot relate their needs with the ads. As a result, the company cannot reach its targeted audience. Based on the above scenario explain what tool Greenbay should employ for its marketing strategy and what it should consider doing to reach its targeted audience before advertising on the web.

1. Problem analysis and interpretation· *Points will be given for each interpretation you make, but it must be linked to the problems.

2. Potential solutions with justification· *Interpret all possible solutions and choose the best alternative (justify your choice) regarding the given scenario.

3. Concluding statement· *A concluding remark/ statement of your given recommendation.

4. Appendix/ Reference (APA format, if any)

1. ISA 230 Audit Documentation contains the following statement with regard to working papers:

• Audit working papers refer to the material prepared by, or for, or obtained and retained by, the auditor in connection with the performance of the audit work. Such material may be in the form of paper or electronic media.
• The record of audit procedures performed, relevant audit evidence obtained, and conclusions the auditor reached in conducting an audit.

• The working papers must be sufficiently complete and detailed to provide an overall understanding of the audit.

Required:

1. Describe THREE benefits that the auditors will obtain from working papers. (3 marks)
2. Working papers are usually split into two separate files.; List these files and give TWO types of information in each of the file. (2marks)

1. The audit engagement team of which you are a member, for the audit of God is Love Ltd has almost completed the audit of the financial statements for the year ended 31 December, 2020. You have been told that your firm will need to obtain a letter of representation from management as part of the audit evidence needed to form an opinion on the financial statement.

Required:

Describe FIVE ways AUDIT EVIDENCE can be gathered when carrying out an audit.