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Which of the following statements about monitoring and evaluating the effectiveness of a pricing strategy is true?
a. Pricing strategy should be reevaluated as the product moves through its life cycle.
b. Choosing a price is a one-time decision, regardless of where it is in its life cycle.
c. One of the least challenging aspects of pricing is initiating price increases.
d. In an effort to recover increasing costs or improve profits, firms often need to decrease prices.
e. Pricing strategy remains relatively stable throughout a product’s life cycle.
2. Pricing is one of the most important strategic decisions a firm faces. Thus, when setting its prices, a firm should consider all of the followingexcept
a. make sure its pricing objectives are distinct from its marketing objectives.
b. make sure its pricing strategy reflects the quality of the product or service it is selling.
c. carefully consider the quality perception that it wants to develop in the marketplace.
d. ensure its pricing objectives are specific and measurable.
e. describe what a firm hopes to achieve through its pricing strategy
 
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In order to conduct your analysis, pick a new social marketing campaign in Kuwait. Pick a campaign/organization about which you can obtain information. Examples of social marketing campaigns include, but are not limited to: Anti-smoking or anti-tobacco campaign – Anti-drug – Anti-tobacco campaign –Tackling the issue of drinking and driving – Promoting road safety – Promoting railroad station safety – Promoting exercise and healthy eating – Water rationing – Endangered species awareness – Anti-bullying – Waste management and recycling – Anti-littering – Reducing disposable plastic bag use in favor of reusable bag use – Reducing paper use, especially paper towel use – Encourage food donations to poor, disadvantaged people – Tackling health-related illnesses/sicknesses/diseases such as Covid-19, cancer, etc. – Helping displaced people which are affected by natural disasters: e.g. hurricane, snow storms, mud slides, earthquakes, volcanoes, etc. – Anti-deforestation, etc.

  • This TMA has two questions. Word limit for the TMA: 1750 words +/- 10%.

Elaborate discussion and link between accurate, well founded theoretical frameworks and their real, practical applications in the selected organization; this should be clearly highlighted. You are also expected to refer to external sources of information to provide more evidence for your discussion. The questions in this assignment are about different concepts of marketing and society in relation to a selected social marketing campaign.

Your discussion needs to be provided in essay format (introduction, body and conclusion). You have to provide comprehensive discussion/analysis in your answer, and not only description.

Higher marks will be awarded to work that:

  • reflects detailed and thorough evaluations and analyses in relation to the selected social marketing campaign,
  • uses the example campaign/company to illustrate key points rather than just describe what it did. Descriptive answers will receive lower marks,
  • uses a range of scholarly articles to support the key points, or to develop its arguments,
  • uses correct in-text citations and a correct table of references,
  • is well-written in essay format,
  • has a conclusion which addressed the question directly,
  • is within 10% of the word limit.

QUESTIONS

Question

Propose a marketing plan for a new social marketing campaign such as tackling covid 19 disease in( Kuwait). Research in appropriate detail to present a realistic social marketing plan. (650 words, +/- 10%).
Based on the marketing plan you proposed in question 1, assess your proposal and analyze the obstacles to segmentation and targeting facing the selected social marketing campaign/organization. (1100 words, +/- 10%)

note: I want the company to be exclusively in Kuwait or the Arab Gulf, and I will respect your effort

 
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If you read the pages 126 – 175 of the book to the following link (https://sci-hub.mksa.top/10.1007/978-3-030-59531-9) chapters are mentioned below

Chapters to read:

4.2 H2H Brand Management 126
4.2.1 Holistic Brand Management 128
4.2.2 Factor S-DL: Development of a New Brand Logic 132
4.2.3 Factor Digitalization: The New Customer Path in the Connectivity Age 139??????
4.2.3 Branding in H2H Marketing 147 References 152
4.2.4 Factor Design Thinking: Brand-Formative Design 145

5 Rethinking Operative Marketing: The H2H Process 157
5.1 Serving H2H 158
5.1.1 Evolution of the Marketing Mix 158
5.1.2 The H2H Process 166
5.1.3 H2H Marketing at the Fuzzy Front End of Innovation 168
5.1.4 Elements of Co-creation and Value Proposition 172
5.1.5 Operative Marketing as Iterative Process Through the H2H Canvas 175

Based on the above chapters please advise how does the content of the material in the book can relate to a building construction company who’s aim is to attract new customers and new projects and how the Company will increase its market share against its competitors.

 
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As part of its HR solution, Smart Administrative Systems Inc. (SAS) has developed a Travel Administration Application (TAA), which has been designed to make things easier for the employees of SAS’s client companies to manage their travel authorization and expense reporting.

When an employee identifies a travel need, he uses the TAA to prepare a travel authorization request. The request specifies the destination(s) and the justification for the travel and an expense estimate for the trip in broad categories (air travel, ground transportation, meals, lodging, meeting fees, etc.). Once the employee has completed the request, he submits it through the system. The request is received first by the travel office, which will review it for technical correctness. If it is not technically correct, it will be sent back to the employee for review and resubmission. If the travel office finds no technical errors, the request will next move to the employee’s immediate supervisor for his approval. If the amount of the requested travel expense exceeds an annually set limit, the authorization request will go to the divisional manager for additional review. If either the supervisor or the divisional manager rejects the request, they will inform the travel office and ask them to send a note of rejection with a justification to the employee.

If, however, the authorization is accepted, the employee will move forward to book their travel. The actual travel booking is outside this processdescription but any expense incurred before the travel (such as flight reservation or prepaid hotel) needs to be recorded with the system. Once the trip has commenced, the same process continues: the employee can use a mobile device to specify travel expense details and submit them with an image of the relevant receipts. These process steps will be repeatedas long as there are additional expenses to record.

After the trip has ended, the employee has up to two weeks to complete a final travel report. During this process, the employee may enter, timestamp, and justify new expenses and revise those submitted earlier in the process. Once the report is ready, the employee submits it using the system, which sends it to the travel office for technical review. If the travel office rejects the submission, the report is returned to the employee with clarifying questions. If the travel office accepts it, it will be sent to both the supervisor and the divisional manager simultaneously for approval. Only after both have responded will the travel office integrate the results. If they don’t raise concerns, the travel report review results are sent to the employee for his final review. However, if there are concerns, the travelofficeinitiates a formal expense review. The review itself is outside the scope of the regular travel process.

Assignment Tasks

Part I(20 marks)

1)Create a single comprehensive Use Case Diagram (indicating all actors and Use Cases) for the Travel Administration Application.

Part II (30 marks)

1)Write a fully developed use case description forthe following Use Cases:a)Submit travel authorization requestb)Record travel expensec)Conduct managerial review of a travel report

Part III (20 marks)

1)Create aSystem Sequence Diagram for the Submit travel authorization request Use Case

Part IV (30 marks)

1)Create a UI Storyboard for the Submit travel authorization request Use Case.Think about what theemployee would needto see and do to completethe request and realize this use case.

 
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