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Medical equipment distributor to healthcare

Please help with only point 8 and 9

Question
You are required to write a Business Plan Report and you are advised to follow the
below given outline.
? Product/service idea Business Plan Report (40%)
To make the best impression, a business plan should follow a convention structure,
such as the outline shown below.
Cover page
Table of contents
1. Executive Summary (10 marks)
? A succinct highlight of the overall plan- include ownership structure, business
address, product/service, the management team and strategy and strengths.
2. Industry Analysis (10 marks)
? An overview of the industry, including consideration of the competition, industry
trends, and regulatory bodies.
3. Definition of the Business (5 marks)
? Explanation of the business concept, the current offering and the projected
growth.
4. Purpose of the Business Plan (5 marks)
? Dominant reason for the preparation of the business plan.
5. Business Feasibility (5 marks)
? Analysis of the demand (include highlights of the findings of the market
feasibility study), risk (include business and market risks), environmental
impact.
6. Justification of the Business (5 marks)
? Economic, social and personal benefits.
7. Organisation and Management (10 marks)
? Vision and mission statement, corporate goals, managerial competence,
organisation structure and organisation chart.
8. Operational Considerations (15 marks)
? Location, technical requirements (explain key business processes),
equipment required (state whether it is a manufacturing or retail business),
suppliers of raw materials, utilities, opening hours etc.
9. Marketing Arrangements (10 marks)
? Target market, definition of the product or service, pricing, distribution and
promotion.
10. Financial Consideration (15 marks)
? Source of financing, capital cost, pre-operating expenses, working capital
requirements, cash budget over three years (estimation of the cash inflows
and outflows).
11. Appendices (5 marks)
? Tools used in feasibility study, profile of management team, prospective
suppliers and clients, samples of product design, labels, promotional
campaigns, floor plan and legal documents (where possible)
12. References (5 marks)
? Bibliography, credits, acknowledgements.

 
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Read the case “what would you do”

Apple Headquarters, Cupertino, California1Chief executive officer (CEO) and co-founder Steve Jobs was synonymous with Apple. Fired from Apple in 1985, Jobs founded NeXT Computer, bought The Graphics Group from Lucasfilm, and transformed it into Pixar Studios, and then returned to Apple as CEO in 1995. In his absence, Apple lost billions and its share of the personal computer (PC) market dropped from 9 to 2 percent. Jobs saved Apple by procuring a $150 million investment from Bill Gates and Microsoft and launching the iMac, a desktop machine that became one of Apple’s leading sellers. Most important, though, Jobs directed the development of OS X, an operating system that is speedy, simple to use, incredibly stable, and easy to write software for. Jobs’ efforts stabilized Apple’s sales and market share and put it in a financial position to eventually create the iPod, the iPhone, the iPad, and iCloud. Today, Apple’s 10 percent share of the PC market is growing, it has a large market share in smartphones, and it holds a commanding market share in tablets and digital music.

Jobs was known for his highly demanding and influential leadership at Apple. When Apple’s MobileMe service (which synchronized calendars, email, and files across Macs, iPhones, and corporate networks) launched to terrible reviews and buggy performance, he berated the MobileMe team, telling them, “You’ve tarnished Apple’s reputation. You should hate each other for having let each other down.” He named a replacement manager on the spot. Jobs was also famous for saying “no.” A former Apple executive says, “Over and over Steve talks about the power of picking the things you don’t do.” Jobs once said, “We’re always thinking about new markets we could enter. But it’s only by saying no . . . that you can concentrate on the things that are really important.” Yet, despite his toughness and discipline, Jobs was able to inspire Apple’s managers, software engineers, and designers to create elegant, simple, innovative products. In 2004 and 2009, Jobs took medical leaves due to pancreatic cancer, a liver transplant, and an inability to maintain weight. In January 2011, he announced his third medical leave, telling Apple’s 50,000 employees, “I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.” In October 2011, Jobs died, one month after handing the CEO job to the long-time chief operating officer (COO) Tim Cook.

Jobs’ charismatic leadership was clearly central to Apple’s success. What steps should Apple take to increase its chances of continued success without Jobs as CEO? Are there ways to substitute for Jobs’s leadership at Apple? Should Tim Cook try to emulate Jobs or should he run Apple using a different leadership style? Should Cook focus more on managing or leading Apple? Finally, Jobs was at the center of all of Apple’s key decisions over the last decade and a half. Should Apple become more participative, involving more managers and employees, or continue to use Jobs’s centralized approach to decision making, which was less participative and highly influenced by the founder and former CEO?

After reading the scenario above, answer the below-given question in a maximum of 350 words in total in a format/outline of:

If you were in charge at Apple, what would you do?

1- Case Title

2- Mention five facts

2.1

2.2

2.3

2.4

2.5

3- Mention 3 main problems

3.1

3.2

3.3

4- Mention 3 strategies to solve the above three problems

4.1

4.2

4.3

5. Final note– your overall recommendation

 
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A multinational company shifts its global marketing focus to long-term brand building, allowing the global organization to focus on long-term growth and enabling local country teams to focus on “survival” and short-term growth. As a result of the changes brought about by the pandemic, the company’s marketing team shifted its focus to long-term growth and brand building. The company flattened some of its organizational structures, which gave its marketing teams more freedom to respond to changing consumer needs. And it has brought together talent from different countries to help the business build a better, more diverse team. This company has provided their marketers with increasing authority to adapt to the market and continue to deliver this core value.Their team, both internally and on the agency side, has voices from different backgrounds, which also allows it to “greatly increase” the diversity of its thinking, and the benefits are “real, concrete and positive. And they encourage people from different backgrounds and with different perspectives to consider a career in marketing. Beyond that they want advertising to be a positive force. For their brands to achieve great business results, they will invest more in research and development. This in turn will create stronger, more inclusive advertising.

Q: This company has provided their marketers with increasing authority to adapt to the market and continue to deliver this core value. In what measure local marketers should adapt to local markets? How can they ensure that they still convey the same core value? Use SWOT analysis to answer

 
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1. What is a “dropped quotation”?

a direct quotation without any tag line whatsoever

a quote that is framed, but not explained or connected

a quote that is not properly cited in MLA format

a quotation that contains plagiarism

2. Consider this quote:

“Northern Dynasty Minerals will soon submit a permit application for a proposed copper and gold mine that would be among the largest on earth” (Schlotsky 7).

Which of the following paraphrases would be considered PLAGIARISM or at least BAD PARAPHRASING?

A. According to Norman Schlotsky, Northern Dynasty Minerals will in the near future submit a permit application for a copper and gold mine, which could the largest on earth (7).

B. Northern Dynasty Minerals plans to build an enormous copper and gold mine rivaling the size of any existing mine on earth (Schlotsky 7).

C. A mine that would dwarf in size nearly every other mine on the planet could be excavated by Northern Dynasty Minerals. According to a report by Norman Schlotsky of Mining Now!magazine, the company “will soon submit a permit application” to dig for copper and gold in Alaska’s wilderness (7).

A

B

C

B & C

3. Consider this quote:

“The mine will be a direct threat to the tremendous wild salmon habitat that supports the Bristol Bay fishery” (Save Bristol Bay).

Which of the following paraphrases would be considered PLAGIARISM or at least BAD PARAPHRASING?

A. Pebble Mine will directly threaten to the astonishing wild salmon ecosystem that sustains the Bristol Bay fishery” (Save Bristol Bay).

B. The mine would be a potential danger to the amazing salmon habitat that supports the Bristol Bay fishery” (Save Bristol Bay).

C. The ecosystem of Bristol Bay is pristine, which is the spawning grounds of the awe-inspiring run of wild salmon. Pebble poses “a direct threat to the tremendous wild salmon habitat” and its destruction could mean the death of the Bristol Bay fishery (Save Bristol Bay).

A & B

A

B

C

B & C

all of these

4.

In the paragraph below, what does the sentence in boldface accomplish, and what is it called?

I’ve been a commercial fisherman for thirty years in Bristol Bay, Alaska, where each summer 30 million to 40 million salmon return to spawn (Alaska Dept. of Fish and Game). “It is the greatest sockeye salmon run and the most magnificent ecosystem on earth,” says documentary filmmaker Ben Knight, who produced the film Red Gold. Of all wild salmon sold in grocery stores and wholesale markets in the United States,57% are harvested in Bristol Bay. According to nationally renowned chef Robert Bourden, who scouted Bristol Bay for his culinary series, “Bristol Bay is by far the most important salmon run in America, and provides most of the great salmon served in white-table cloth restaurants across the country” (Fisher). The salmon run in Bristol Bay is not only one of the natural wonders of the earth, it provides healthy protein for millions of people and plays a significant role in America’s food economy.

the sentence formally connects the quote with the theme of the paragraph

the sentence is an additional direct quotation

the sentence is a tagline that frames the quote

the sentence in boldface adds information, but it needs an MLA citation

 
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