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A multinational company shifts its global marketing focus to long-term brand building, allowing the global organization to focus on long-term growth and enabling local country teams to focus on “survival” and short-term growth. As a result of the changes brought about by the pandemic, the company’s marketing team shifted its focus to long-term growth and brand building. The company flattened some of its organizational structures, which gave its marketing teams more freedom to respond to changing consumer needs. And it has brought together talent from different countries to help the business build a better, more diverse team. This company has provided their marketers with increasing authority to adapt to the market and continue to deliver this core value.Their team, both internally and on the agency side, has voices from different backgrounds, which also allows it to “greatly increase” the diversity of its thinking, and the benefits are “real, concrete and positive. And they encourage people from different backgrounds and with different perspectives to consider a career in marketing. Beyond that they want advertising to be a positive force. For their brands to achieve great business results, they will invest more in research and development. This in turn will create stronger, more inclusive advertising.

Q: This company has provided their marketers with increasing authority to adapt to the market and continue to deliver this core value. In what measure local marketers should adapt to local markets? How can they ensure that they still convey the same core value? Use SWOT analysis to answer