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Read the article below and answer the questions that follow:
Netflix CEO Reed Hastings says employees will return to offices when majority are vaccinated
The Netflix CEO says working remotely is ‘a pure negative’
Netflix CEO Reed Hastings says he doesn’t expect his company’s employees to return to the office until the “majority” are vaccinated — a shifting deadline that will probably see staff working from home into 2021 given current time frames for vaccine development.
Netflix is one of many Silicon Valley firms currently trying to balance a desire to keep its employees safe while maintaining the sort of in-person interactions that can define a company’s culture. In an interview with The Wall Street Journal, Hastings made it clear he thought working from home was detrimental to his business, and that he’d be pushing for a return to the office as soon as possible.
Here’s what he told the WSJ:
WSJ: Have you seen benefits from people working at home?
Mr. Hastings: No. I don’t see any positives. Not being able to get together in person, particularly internationally, is a pure negative. I’ve been super impressed at people’s sacrifices.
WSJ: It’s been anticipated that many companies will shift to a work-from-home approach for many employees even after the Covid-19 crisis. What do you think?
Mr. Hastings: If I had to guess, the five-day workweek will become four days in the office while one day is virtual from home. I’d bet that’s where a lot of companies end up.
WSJ: Do you have a date in mind for when your workforce returns to the office?
Mr. Hastings: Twelve hours after a vaccine is approved.
WSJ: I like that.
Mr. Hastings: It’s probably six months after a vaccine. Once we can get a majority of people vaccinated, then it’s probably back in the office.
Although Hastings sounds more anti-remote-work than some other Silicon Valley execs, the time frame he suggests for a return to the office doesn’t differ too much from other firms.
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Facebook has said it will let employees work remotely until July 2021 and has cancelled physical events through June that year. Amazon and Microsoft have both said they don’t plan a return to the office until at least January next year, while Google has said it plans to keep employees working from home until at least July 2021.
In all these cases, though, it’s expected there will be a degree of flexibility. The danger posed by the pandemic will continue to ebb and flow in different locations, and workers around the world are expected to change their time frames if required.
In Netflix’s case, it seems that Hastings is keen to end remote work as soon as possible. That’s no surprise considering his focus on corporate culture, which the Netflix CEO is currently promoting in his book on the subject, No Rules Rules: Netflix and the Culture of Reinvention.
As per a write-up from Variety, the book describes a range of corporate habits peculiar to Netflix, some of which sound undeniably cutthroat. These include “radical transparency and feedback loops, lack of official time-off or vacation policies, and the famous Keeper Test — in which managers are encouraged to fire employees who aren’t ‘stars.’” Source: The Verge, 2020
QUESTION ONE [20]
“As per a write-up from Variety, the book describes a range of corporate habits peculiar to Netflix, some of which sound undeniably cutthroat. These include “radical transparency and feedback loops, lack of official time-off or vacation policies, and the famous Keeper Test — in which managers are encouraged to fire employees who aren’t ‘stars.’”
Evaluate the statement above and assess the impact of such a culture on the organisational performance of Netflix.
 
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Greenbay is a well-known Asia-Pacific retail and wholesale business. The Company provides a
wide range of products and services at everyday affordable costs. The Company usually markets
through banner ads to reach out to consumers. But the problem is the banner ads are not
attracting more consumers for the company. It is only serving as a brand awareness campaign.
The company has recently realized that it lacks focus in designing banner ads for specific products
and promotions and has become quite generic to ad viewers, as they cannot relate their needs
with the ads. As a result, the company cannot reach its targeted audience.
Based on the above scenario explain what tool Greenbay should employ for its marketing
strategy and what it should consider doing to reach its targeted audience before advertising on
the web.
 
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Aloha Ltd. is an FMCG company that has more than 100 distribution centers from which the
company makes deliveries to its more than 3000 stores using its fleet of more than 4000 vans.
Managing inventory flow from the company’s suppliers through its distribution centers and into
its retail outlets has become a massive task, and it has been facing tremendous pressure in
meeting the demand and supply. The company has also reported that the difficulty in managing
inventory flow throughout the company’s distribution network and retailers also contributed to
the problem. Most of the time, their warehouses and store backrooms become overstocked with
inventory leading to difficulty determining which items should be discounted and moved to the
store’s shelves. It is becoming quite costly for them as Aloha Ltd. has increased its sales of
groceries and food items due to the failure of monitoring expiration dates.
To deal with these backroom inventory management issues, the company has appointed you as
their supply chain analyst and asked you to come up with a solution as soon as possible. Now
suggest some technologies that Aloha Ltd. might use to better manage their supply chain and
logistic operations with proper justification.
 
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vrio analysis of ShopUp Competitive advantage

Competitive advantage:

  1. Efficient use of modern technology: ShopUp is a tool to ease businesses that use Facebook as the principal network for vending their goods.
  2. Give easy access to get customer attraction: ShopUp is Bangladesh’s foremost full-stack B2B phase for small businesses. We deliver calm access to B2B sourcing, last-mile logistics, ordinal recognition and corporate the administrators’ reactions for autonomous Industries.
  3. Highly skilled labor: They hired high skilled labor to get high recognition into the marketplaces and running the businesses amazingly.
  4. Try to build the brand image on an online platform: They create lots of attractive posters, banners and promotional ads to create a positive brand image among their target customers. They do all these things through effective online mediums.
  5. They believe in their strong branding attitude: They think beyond practical boundaries, develop quickly, work hard, play more enthusiastically, and simultaneously improve a large number of lives.
 
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