solution

in 2009, arald Coffee
with locations in Milan, Florence, and

Rome, claims to be Italy
first American-style coffee bar, with its own version of a caramel macchiato
home have lusters Coffee, which serves frappe, shakes and ked coffee

The city of Naples
boasts Cup Cars Cale, whose tine is American style Neapolitan Coffee

On this note we talked
last class att how sophisticated the Italians are with their coffee and how
Starbucks waited 4 years just to enter Italy because the market was so tough to
crack

So, how the hell did
these American cottee shops not only enter the Italian coffee market ten years
before Starbucks, but also succeed and get accepted by Italian

Tell me why it worked
for them and starbucks had to wait till 2018 to enter Justify your answer