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Wil’s Grill was originally founded when . Select one: t of a. John studied in Northern Arizona University and got tired of food there. b. John went shooting with his dad to a range that did not have catering facilities. c. John saw street food community in Costa Rica. d. John bought his dad’s business. 2 Wil’s Grill has been successful because of Select one: t of a. John is passionate about cooking. b. John has invested a lot in marketing. c. John’s mobile grill can participate multiple events at a time. d. John had lot of work experience in the industry before opening his own business. 3 Which of following resources or capabilities John’s competitors could not get easily Select one: at of a. John’s culinary knowledge and recipes. b. Similar vehicle and cooking equipment. c. John’s relationships with suppliers and clients. d. John’s temporary staff. 4 John could benefit from the rise of “Clean Food” movement because Select one: at of a. He has good relationships with local farms, including his parents’ farm. b. He already serves the healthiest food in Arizona. c. He was featured in a popular talk show talking about his food. d. His kitchen is very modern and hygienic. 5 Catering business differs from street food business because a catering firm Select one: . t of a. needs more varied menu. b. needs more temporary staff. c. has higher profit margin. d. all above. 6 John estimates that if he expands to catering Select one: t of a. his revenue will be 50% higher than in the street food business. b. he will not be profitable for first two years. c. his operating expenses will be 25% higher than in street food business. d. his profit margin will be 100% higher than in street food business.