solution

What is the goal of marketing?

Select one:

a. to show off the products and/or services

b. to increase sales without doing anything

c. increase profits by selling products/services to consumers .

d. to show off products/services

e. none of the above

Targeting strategy: Concentration can only one marketing mix is developed. What are the two things they need? Select one:

a. advantage: focus disadvantage: if demand in segment declines, company will suffer

b. advantage: sales disadvantage: if demand in segment declines, company will increase its volume

c. advantage: increase in customer loyalty disadvantage: if demand in segment declines, company will suffer

d, both A and B

e none of the above

What are Tangible elements? Select one

: a. Visual design elements – logo, color, images, tagline, packaging, etc.

b. Distinctive product features- quality, design sensibility, personality, etc.

c. customers experience with a product or company

d. both a and b

e. none of the above