solution

Select a print advertisement from a newspaper or magazine or online version of either. Make sure to attach an image of the selected advertisement in your submission. Answer the following questions related to your selected print ad. Number your responses.

1. Consumer/ Business Market: Discuss the market for your advertised product. It is a business or consumer market? Describe the target buyer in terms of their characteristics (situational, sociocultural, and psychological influences).
2. Segmenting the Market: Based on your ad, how could you use segmentation (geographic, demographic, psychographic) to reach your target market?
3. Total Product Offering: Describe what a consumer evaluate when deciding whether or not to buy your product. Determine the tangible and intangible attributes.
4. Packaging: Describe the packaging in terms of the functions that package provides.
5. Brand: How is the brand perceived by consumers? How well established is the brand (brand equity)? Is the brand associated with any other brands?
6. Distribution: How is the product distributed to any retail intermediaries? Explain utility created by the intermediary.
7. Price: What is the price? Describe the pricing strategy? Why do you think this strategy was used?