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Case study : Occupational health and safety
You have been hired to help revitalize a workers’ compensation social media campaign that targets youth and new workers. The current board received feedback that its social media materials include very technical language that is difficult to understand and information youth don’t feel is relevant. You need to revamp this material to ensure the information is accurate, engaging, positive, and informative, and reaches as many young and new workers as possible. Outline the following :
1. what information about the workers’ compensation system do you think should be included in these materials? What information can be excluded? Explain why?
2. How will you make this information engaging to youth and new workers? Provide one to two example materials.
3. what social media platforms will you use to target youth and new workers?
4. how will you plan to evaluate the impact of your social media campaign?
You have been hired to help revitalize a workers’ compensation social media campaign that targets youth and new workers. The current board received feedback that its social media materials include very technical language that is difficult to understand and information youth don’t feel is relevant. You need to revamp this material to ensure the information is accurate, engaging, positive, and informative, and reaches as many young and new workers as possible. Outline the following :
1. what information about the workers’ compensation system do you think should be included in these materials? What information can be excluded? Explain why?
2. How will you make this information engaging to youth and new workers? Provide one to two example materials.
3. what social media platforms will you use to target youth and new workers?
4. how will you plan to evaluate the impact of your social media campaign?
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