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II. KFC SWOT Analysis: Develop Strengths-Opportunities Strategies; Strengths-Threats Strategies; Weaknesses – Opportunities Strategies; and Weaknesses-Threats Strategies for the KFC SWOT matrix given below. (10 marks) KFC SWOT Matrix: Answer: Strengths • Second best global brand in fast food industry in terms of value ($ 6 billion). • Original 11 herbs and spices recipe. • KFC is the market leader in the world among companies featuring chicken as their primary product offering. • Strong t rademarks recipes. Weaknesses • Untrustworthy suppliers. • Negative publicity. • Unhealthy food menu. • High employee turnover. • Lack of strong marketing efforts. • Franchise management globally is a challenge. Opportunities • Increasing demand for healthier food. • Home meal delivery. • Introducing new products to its only chicken range. • Venture into newer markets. • Introduce home delivery. • Introduce better vegetarian products. Threats • Saturated fast food markets in the developed economies. • Threats from other eating joints/restaurants. • Local fast food restaurant chains. • Currency fluctuations. • Lawsuits against KFC. • With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time. Strengths-Opportunities Strategies _______________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Strengths-Threats Strategies _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________ Weaknesses-Opportunities Strategies ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Weaknesses-Threats Strategies