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Nike has been able to evolve its global presence through the careful selection of international sponsorships such as its previous long-standing relationship with Manchester United. Although sponsorship spending can be fairly unpredictable these partnerships have certainly helped the brand capture the attention of a global audience. Then Nike’s NikeID co-creation platform serves as another strategy that the company is using to appeal to international markets. By putting the power of design into the hands of the consumer, Nike is able to deliver customized products that align with different cultural preferences and styles
1. What kind of strong action can bounce back the brand like Nike from the economic downturn caused by pandemic in countries like Pakistan?
1. What kind of strong action can bounce back the brand like Nike from the economic downturn caused by pandemic in countries like Pakistan?
2. What kind of hurdles an international brand can face in finding healthy sponsorship in foreign countries?
3. How would you evaluate Nike’s this strategy of customized products, what is the biggest problem and the biggest perk of this kind of strategy?
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