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Mahony’s is an Irish-themed pub that has two locations in Vancouver: the False Creek and Vancouver Convention Center. Recent collaboration of the owners with a famous Indian chef Vikram Vij resulted in a new, gastro-pub style menu and environment and such successful changes in the menu as Indian-flavored pizzas and appetizers.This collaboration refreshed Mahony’s concept of a classic pub fare and infused the social spirit of the pub with bold and warm flavors of South-Asian street food.

Question: how would you describe the trends that the owners of Mahony’s followed in this case of a pub’s transformation considering the target market to which Mahony’s strongly appeals? (A few sentences will be enough to answer.)

 
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