solution

manufacturer of organic frozen fruit is considering targeting young couples and educated parents by positioning its product as a healthy, nutritious daily food in Hong Kong. How can an understanding of the three forms of cultural learning (Formal, informal & Technical) be used in developing effective marketing strategies to target the intended market?

Note:

1. Case analysis

– The assumed STP and 4Ps of your Co. (very brief introduction)

– Your target customer characteristics, needs and motivations

– Young couples

– Educated parents

– The formal, informal & technical learning source of your target customers on organic frozen fruits with examples

-The implications on formulating marketing strategies for each cultural learning