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Choose one marketing research goal: (A) brand equity, (B) customer satisfaction, or (C) pricing. And choose one type of marketing research: (D) exploratory, (E) descriptive, or (F) causal. For the combination you selected, draft a proposal for the marketing research. For example, if you seek a combination of A and D, you might write a template of questions for an interviewer to ask people about the roles of their favorite brands and cherished possessions.
Review the perceptual map for fast food restaurants in the diagram below noting the healthy and less healthy on the horizontal axis and categories of unique and ordinary on the vertical axis. As you can see, there isnâ€™t a fast food restaurant noted in the upper right hand quadrant of highly unique and less unhealthy; propose and describe a fast food business that could reasonably enter the market and be successful in that quadrant.
Keeping with the fast food restaurant you proposed in the previous question, describe the five Pâ€™s in detail (product, price, place, promotion, and people).