solution

  • Choose one business priority you feel strongly about
  • Think of an idea, improvement or innovation that meets that business priority
  • Budget – 1M €

Company – Unilever

Unilever has a budget of one million euros to invest in ‘business priority’ projects.

Choose one of the business priorities below to form the basis for your investment idea. There is no need to review all – use this overview to help you decide which business priority you are most interested then go to the relevant document for an in-depth description.

Market growth

Competing with smaller and more agile businesses through innovation and exploration of new sales channels.

Building brands with purpose

Identifying and embedding our purpose across our brands will improve our relationship with consumers and enable us to achieve our vision of becoming the global leader in sustainable business.

Innovation

Unilever has a long history of innovation within products and packaging. We are now pushing ourselves even further and utilising technology to deliver cutting edge innovations across all areas of our business.

Managing costs

Carefully scrutinising costs and finding new, more efficient ways of working across the business have allowed us to reinvest into the company to achieve growth.

Leveraging technology

Unilever has embarked on an ambitious digital transformation to ensure we are future-fit and leveraging the very best from technology in every facet of our operation.

Data first decisions

Making data first decisions has allowed us to achieve greater speed in our decision-making and become more agile to the changing demands of consumers.

Enabling retailers/our business customers

Supporting our retailers to grow their business generates income and opportunities for the wider communities in which they operate.

Build Purpose-led leaders Future-Fit Leaders

Unilever is on a journey to be purpose-led and so are our employees; we are enabling our employees to find their purpose and supporting their development so they can become more agile and responsive to the changes we will face in the future.

Answer 3 questions:

1. Your Big Idea for Unilever, e.g. idea, improvement or innovation

2. Your rationale for why you think your idea will work

3. How will your idea drive sustainable growth for Unilever?

 
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