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In this course, you have learned the foundations of the marketing research process, to distinguish the types of marketing research, available uses of primary and secondary data, to analyze data and patterns, create marketing research plans and understand trends in industry. For this project, you will need to analyze the use of mobile phone on campus and prepare a marketing research report for a mobile phone factory you want to serve.

As a consultant for the company, you are tasked with researching the mobile industry, current situation, and provide a marketing research plan that can assist the company with their entry strategy into your campus. Specifically, they want to know which target audience to focus on including usage preferences, technology expectations.

The number of words must not be less than 2000.

 
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Maya worked full-time at a bookstore in Toronto for five years, earning 520.00/hour, with health and dental benefits. Upon reading an advertisement for a full-time position as Store Manager at Paige’s Books, a popular chain with locations across the city of Burnaby, C. Maya decided to apply the job advertisement listed an annual salary of $60,000, plus medical and dental benefits that would begin after completing the first 6 months of employment Maya applied online, and after a successful Zoom interview, was hired for the job. The Human Resources Director, Geoff Beatty, told her that she would be managing a staff of 12 cashiers and making hiring and budget related decisions, starting June 1st. This information was confirmed in a written agreement Geoff sert her by emal She gave notice to her Toronto employers on May 1st, 2021, and worked for two more weeks until May 15th. She sold her apartment and many of her belongings hired a moving company to ship her larger furniture and belongings to Burnaby, and drove West across the Rocky Mountains in a rental van with her dog and the rest of her possessions. The process of moving took two weeks during which she did not receive any pay, and paid for her expenses out of pocket Maya reported for work at her new job on June 1st, 2021, ready to begin managing the staff and budget of the busy Metrotown branch as described in her written contract She met the owner, Paige Bookworm, who immediately handed Maya a uniform and told her to put it on and get behind the cash register Confused, Maya was told that the store was short staffed and needed an extra cashier for the day. Maya reluctantly put on the uniform, did her work as instructed, and at the end of her shift changed into her regular dothes and came to see Paige in her office. She asked Page when she would begin her managerial responsibilities Paige stated that during the probationary period. Maya would continue working as a cashier, and be paid at minimum wage. If her work was satisfactory, and she got along well with the staff, she might start the management role and stay at the end of the probationary period, but Paige would not give any promises. Mays asked Paige about the Information in the job advertisement, interview, and written contract. Paige stated. Well I guess Geoff was a little unclear. Thats not my faut. Look my hands are tied were over budget for the next few months, and shorthanded, since two cashiers just quit We need you to work the tal for now, and we’ll see what happens after 6 months okay! Maybe you’ll turn out to be management materialer Mayathrew her uniform on the table and gave Page her verbal resignation Page went into the office and returned a few minutes later with a cheque for one day’s was t51460/hour, minus 550.00 for the cost of Maya’s uniforme stated that because of health regulations related to COVID-19, the uniform could not been to another employee, and that Maya would have to bear the costhene Maya walked out the door and came straight to your office where you practice employment tow. She asks you whether she can bring a lawsuit against Paige’s because of the wrong information she was given and the losses she has experienced as a result Does she have a case?

Case C-Questions

• Has the employer committed a tort by wrony describing the duties and salary to Mayo? Please name and explain the meaning of any torts that apply to this case,

• Describe all of the frunciat losses Maya has suffered as a result of accepting this contract. Consider her lost income, benefits and other expenses. Which of these costs might Paige’s Books be liable for

• Did Maya receve the current minimum wage as of June 1, 2021) for her one day of work and was her employer alowed to deduct the cost of Maya’s uniform from her pay Bxplain your answers to the questions above using the information from Working in acta puide to the ESA and Employment Law Video Lecture Video Lectures pe 1&2
 
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For this assignment, read the following scenario:

You are the Divisional Lead of Human Resources at a large international mining firm with operations located throughout the world. The senior leadership team wants to move away from providing a 100% base salary plus benefits for manager-level positions and towards a performance-based compensation system. They cite a number of factors in their thinking, including the varying value of the dollar within different jurisdictions, the inability of some administrative staff to motivate themselves when on assignment at centres outside of Canada, and a disparity in what expatriates are paid relative to their host country.

Complete the following tasks:

You will need to research tiered performance-based compensation systems which outlines three levels of administration (managers, vice presidents, CEO). From your research:

  1. review how management tiers interact with one another relative to performance measurement and pay. Note that the concept of performance-based compensation systems (pay for performance) is a different concept than performance management systems. Performance-based pay may be used at times in performance management, but it has its own entity.
  2. review how performance should be established, including the formulation of goals and metrics on how performance will be monitored.
  3. explore how this structure is designed to motivate the team and improve performance.
  4. begin to think an argument for or against managers in different countries being paid in local currency vs. Canadian dollars.

The Assignment

Outline your plan for the creation of a performance-based compensation system by including:

  • how the three management tiers (managers, vice presidents, CEO) interact with one another relative to performance measurement and pay. You will explain the relationship between the tiers, levels, and positions.

Note this addresses managers. The employee level is not included in the discussion. As well, note that the concept of performance-based compensation systems (pay for performance) is a different concept than performance management systems. Performance-based pay may be used at times in performance management, but it has its own entity.

  • what elements of compensation you will include and why (explore various types to demonstrate depth and breadth)
  • how each element will be administered. Discuss how performance should be established, including the formulation of goals and metrics on how performance will be monitored.
  • how specific elements in your new system will improve performance, including motivation, and organizational outcomes as an improvement to the current structure
  • your argument for or against managers in different countries being paid in local currency vs. Canadian dollars.
 
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The Minnesota Multiphasic Personality Inventory (MMPI) is designed to measure Individual differences as classified by Carl Jung are measured using: O The Myers-Briggs Type Indicator O The Type A Personality Test The NEO Personality Inventory The Minnesota Multiphasic Personality Inventory® Read the following brief description of your new coworker, Frances, and identify her Jungian personality traits. Frances has been working with your company for the past 15 years. She is very shy, and you know that her favorite activity on weekends is to spend a few hours in her local library, finding and reading a good novel. Frances likes it when her boss spells out his expectations clearly for her. If possible, she would like someone else to figure out all the details of every assignment before she starts her work. That doesn’t mean she doesn’t do work her way. She tends make her decisions based on her strongly held values, rather than simply taking the most logical approach. What’s interesting about Frances is that she likes making decisions and getting things done. Her favorite job at work is checking things off her to-do list! Frances is most likely to be classified in what way on the Myers-Briggs Type Indicator®?

O EST

O INFP
O ISFJ
O ESTP
 
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