Artificial intelligence (AI) is the science and engineering behind the development of intelligent machines, most notably intelligent computer programmes. It is comparable to the similar task of using computers to understand human intelligence. In today’s digital world, businesses’ information and actions must be timely, relevant, and accurate. Many businesses face the difficulty of acquiring, analysing, and applying the vast amount of knowledge required to solve complex problems. Past studies highlighted that during that period, the challenge for management accounting, as the primary provider of information, was to ensure that appropriate information was available to support management at all levels. Therefore, it is expected that the use of AI will help management accountants to 3 provide relevant and accurate analysis on a timely basis, which assists in the decisionmaking process.

Discuss the benefits and drawbacks of utilizing artificial intelligence to improve management accounting practices related to relevant financial and non-financial information used to support decision making in organisations. You may use any industry sector to illustrate your discussion. [30 marks]

Sea Bass operates over 670 casual-dining seafood restaurants in the US and Canada, employing more than 63,000 people. When the restaurant developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants’ tropical themes for a crisp, clean look with white-shirt-and-black-pants uniforms for its employees, and added Northeastern coastal imagery to its menu and Web-site. Executing the new mission and differentiation strategy required hiring fun, hospitality-minded people who shared its values. Although Sea Bass had not had any problem with hiring restaurant managers, the company felt that the managers it hired did not always reflect their corporate strategy, vision and values. The company also realized that their old job descriptions did not reflect the passion its new strategy needed from its employees.

Question

Sea Bass asked for your help regarding the matter. You have to write a job description for the position of ‘Hospitality Manager’ for the restaurant. The job description should help to improve the fit between its new managers and its new business strategy