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Suppose that the (inverse) market demand curve for a new drug, Adipose-Off, designed to painlessly reduce body fat, is represented by the equation P = 100 − 2Q, where P is the price in dollars per dose and Q is the annual output. (The marginal revenue curve is thus given by the equation MR = 100 − 4Q.) Suppose also that there is a single supplier of the drug who faces a marginal cost, as well as average cost, of producing the drug, equal to a constant $20 per dose. What are the monopolist’s profit-maximizing output and price? What is the resulting deadweight loss relative to the competitive outcome?

 
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Marin County Enterprises has a monopoly on the production of lunar-powered homes and has the normal U-shaped average cost curve. At its present profit-maximizing output and price, it is able to earn a positive economic profit. Graphically show the effects in the product market (output, price, profit, and so on) of each of the following changes: a. Lunar-powered homes become a nationwide fad. b. The cost of labor (a variable factor of production) rises. c. The rent for the firm’s office space (a fixed factor of production) rises. If the Federal Alternative Power Commission can regulate the prices of lunar-powered homes and the promotion of efficiency is the commission’s goal, what price should it set? What will happen to the output and profit of Marin County Enterprises as a result?

 
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The City of Berkeley is currently considering alternative ways of providing cable service to its citizens. Based on an econometric analysis of several recently awarded cable franchises in other cities, economists have determined that the total cost, TC, and inverse demand curves for a cable company in Berkeley would be: TCQ Q Q P Q =− + = − 2 0 1 0 005 20 0 5 2 3 . . . , andwhere output, Q, is measured in thousands and P is the monthly basic tier price.

 a. Given this information, what are the equations for the total and marginal revenue curves, and what do these curves look like on a graph?

 b. City Councilor A believes the city should own and operate a cable system for the purpose of making as much profit as possible. The profit would be used to lower the city government’s deficit. If Councilor A gets her way, what will be the price and output of cable and by how much will the cityowned system be able to reduce the city’s deficit?

 c. Councilor B believes the city should produce as much cable service as possible without losing money (i.e., the city should provide cable to its citizens on a nonprofit basis). If Councilor B gets his way, what output and price will result?

 d. Councilor C believes that the private sector should provide cable to the city but that the single, private firm that gets the city’s franchise should pay 10 percent of its total revenue back to the city in the form of an annual franchise fee. If Councilor C gets her way and the franchise is awarded to the firm promising to pay the largest franchise fee, what price and output will result? What will be the size of the annual franchise fee?

 
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Marketers have two goals in mind:

  1. to attract new customers by promising superior value
  2. to grow current customers by delivering satisfaction

Look at some of the marketing messages on your social media and find an example that illustrates each of these goals.

For goal 1, identify the company that is trying to attract you. What are they promising you that is superior to other products or services that you might otherwise consider? What makes this company unique or better?

For goal 2, what messages are you receiving from companies that you currently patronize? How are they trying to further engage you (to satisfy your unmet needs)?

 
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