solution

You have been tasked by your organisation to advise on setting up an entirely new business in any industry of your choice, in a country of your choice. Your executive committee (Exco) expects you to select the industry to venture into, as well as the country in which this business will be situated and operated.

Your Exco expects the following aspects to be covered in your report:

Question 1: Introduction to your chosen parent organisation, the new venture (name, products/ services to be offered, geography and client segments to be targeted).

Question 2: The macro-environment analysis that informs your choice of country.

Question 3: The industry and sector analysis that informs your choice of industry.

Question 4: The resources and capabilities required to effectively compete in this chosen industry and develop a competitive advantage. This part of your report must be supported by a VRIO analysis on the potential of the resources and capabilities identified in terms of giving the new venture a competitive advantage.

Question 5: A clear articulation of the TOWS analysis that emanates from the external and internal analyses.

Question 6: Conclusion (your concluding remarks can include your view on whether the venture will succeed, based on the external and internal environmental analysis that has been completed).

 
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The Foreign Corrupt Practices Act is designed to stop bribery of foreign officials for the purpose of obtaining business.

Question 26 options:

1) True
2) False

Question 27 (2 points)

Expropriation is the seizure of foreign-owned property by a government.

Question 27 options:

1) True
2) False

Question 28 (2 points)

The U.S. Export Administration Act provides for export controls that are focused on maintaining national security and reducing the proliferation of weapons.

Question 28 options:

1) True
2) False

Question 29 (2 points)

Public international law examines relationships between nations and uses rules that are binding on all countries in the international community.

Question 29 options:

1) True
2) False

Question 30 (2 points)

Private international law examines relationships created by commercial transactions and utilizes international agreements to resolve business disputes.

Question 30 options:

1) True
2) False

Question 31 (2 points)

The United Nations Security Council has no power to authorize military action and no power to sever diplomatic relations with other nations.

Question 31 options:

1) True
2) False

Question 32 (2 points)

The International Monetary Fund encourages international trade by maintaining stable foreign rates and promotes orderly exchange policies.

Question 32 options:

1) True
2) False

Question 33 (2 points)

The World Bank promotes economic development in poor countries by making loans to finance necessary development projects and programs.

Question 33 options:

1) True
2) False

Question 34 (2 points)

The World Trade Organization is an international organization which seeks to resolve trade disputes between member nations.

Question 34 options:

1) True
2) False

Question 35 (2 points)

An irrevocable letter of credit is commonly used to ensure payment of international business transactions.

Question 35 options:

1) True
2) False

Question 36 (2 points)

A publicly held organization is usually owned by only a few persons, usually in family owned businesses.

Question 36 options:

1) True
2) False

Question 37 (2 points)

A closely held organization may be owned by hundred or more shareholders.

Question 37 options:

1) True
2) False

Question 38 (2 points)

A dissolution is a change in the ownership of an organization that changes the legal existence of the organization.

Question 38 options:

1) True
2) False

Question 39 (2 points)

A sole proprietorship is the easiest to create, gives the proprietor total control and liability for debts and provides that all income is subject to personal taxation.

Question 39 options:

1) True
2) False

Question 40 (2 points)

A partnership is an agreement between two or more persons or business organizations to share in a common endeavor and to share profits and losses.

Question 40 options:

1) True
2) False

Question 41 (2 points)

The officers of a corporation, such as the president, vice president, secretary and treasurer are charged with managing the daily operations of a corporation.

Question 41 options:

1) True
2) False

Question 42 (2 points)

A corporation created under the authority of a foreign country may be called a domestic corporation.

Question 42 options:

1) True
2) False

Question 43 (2 points)

In a corporation, the shareholders elect the members of the board of directors.

Question 43 options:

1) True
2) False

Question 44 (2 points)

An “S Corporation”, must have less than 100 shareholders and all business income is subject to personal taxation.

Question 44 options:

1) True
2) False

Question 45 (2 points)

The Commerce Clause states that Congress shall have the power to regulate commerce with foreign nations and between several States.

Question 45 options:

1) True
2) False

Question 46 (2 points)

The Customer Appreciation Clause of Article 1, Section 8 of the Constitution prohibits on state from interfering or impeding commerce that crosses state lines.

Question 46 options:

1) True
2) False

Question 47 (2 points)

State laws may be held unconstitutional and void if they are inconsistent with, or if they conflict irreconcilably with a federal statute.

Question 47 options:

1) True
2) False

Question 48 (2 points)

The term “Administrative Agencies” describes the boards, bureaus, commissions and organizations that make up the government regulatory bureaucracy.

Question 48 options:

1) True
2) False

Question 49 (2 points)

“Administrative agencies” do not possess the basic functions of other branches of government such as rule making, adjudicating, advising or investigating.

Question 49 options:

1) True
2) False

Question 50 (2 points)

An agency action that orders a violator to stop an objectionable activity and to refrain from any further similar violation is known as a “cease and desist order.”

Question 50 options:

1) True
2) False
 
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Write an appropriate
marketing research problem for each of the following scenarios.

a. With an increasing
cost of seafood, Red Lobster is considering how they can position their
restaurant as a luxury brand to facilitate higher prices. The Marketing team is
considering a number of options – rebranding, new logo, renovating locations,
new menu – to determine how to achieve the desired customer perception of the
brand that will allow a premium price.

b. Rolex has identified
that they currently don’t have an authorized dealer location in Saskatchewan.
With a small but growing segment of wealthy customers in the province, Rolex
needs to find a local partner for sales and maintenance that meets the brand’s
rigorous standards for image and luxury, that will also be suitable for serving
customers dispersed over a large geographic area.

c. Bath & Body Works
is developing a new line of scented candles for the winter season and wants to
run a contest where customers can submit their own ideas. The plan is to
feature the promotion on one of the brand’s social media channels, and they
want to ensure that they choose the one most appropriate for reaching their
existing, loyal customers, as this will hopefully ensure success of the new
scents. …docx < Project Manage….docx MKTG2 16 – Final dary

 
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Your Task The following wordy, inefficient, and disorganized message invites department heads to three interviewing sessions to select student interns. However, to be effective, this message needs revision. Study the message and list at least five weaknesses. Then revise to avoid excessive wordiness and repetition. Also think about how to develop an upbeat tone and improve readability. Can you reduce this sloppy 15-sentence message to six efficient sentences plus a list—and still convey all the necessary information?

To: Department Heads

From: Christina Miranda

Subject: Interns

As you probably know, your management team has been discussing the possibility of having interns. We just made the decision to offer compensation to the interns in an internship program because in two fields (computer science and information systems) interns are usually paid, which is the norm. However, you may be disappointed to learn that we can offer only three internships.

In working with our nearby state university, we have narrowed the field to six excellent candidates. These six candidates will be interviewed. This is to inform you that you are invited to attend three interviewing sessions for these student candidates. Your presence is required at these sessions to help us avoid making poor selections.

Mark your calendars for the following three times. The first meeting is April 5 in the conference room. The second meeting is April 7 in Office 3 (the conference room was scheduled). On April 15 we can finish up in the conference room. All of the meetings will start at 2 p.m. In view of the fact that your projects need fresh ideas and talented new team members, I should not have to urge you to attend and be well prepared. There are six candidates that you should rank in order of your preference.

We ask that you examine the résumés of the candidates at the company website and send me your ranking lists before March 25.

Christina Miranda

[Full contact information]

 
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