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You have studied in detail the process of creating an effective business plan, the
structure of a business plan and the steps involved in formulating a good business plan. Using
these skills, devise a business plan based on the below mentioned assumptions:
a) You, are working as a Business Development Manager for a company that manufacture
consumer goods. Your company has decided to enhance their product line and launch a
new product. Assuming that, write a brief business plan targeting a commercial bank in
order to seek investments required for launching the new product. (Hint: use the
“structure of a business plan”).
b) The plan should not be more than three (03) pages. Where required, you can insert
dummy documents downloaded from the internet, however, the text should be written
by yourself. The plan must identify the target market, customers and also include a
marketing strategy.
 
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A firm is evaluating the alternative of manufacturing a part that is currently being outsourced from a supplier. The relevant information is provided below: For in-house manufacturing: Annual fixed cost = $85,000 Variable cost per part = $110 For purchasing from supplier: Purchase price per part = $120 For this information, use the Break-Even Excel template to find the best decision if the demand is 5,500. Round your answers to the nearest dollar. Total cost of production: $ Total cost of outsourcing: $ The best decision is to . Determine the break-even quantity for which the firm would be indifferent between manufacturing the part in-house or outsourcing it. Use the Excel Goal Seek tool. Round your answer to the nearest whole number. parts
 
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Effectiveness of Subway Advertising Subway advertising is an example of captive out-of-home settings that consumers are kept in the space for some time. They are often exposed to advertising message involuntarily. Subway advertising enjoys the benefits of huge audience size, diversified advertising formats, quality display at closer proximity to passengers, a captive environment, and a regular passenger base. A large variety of the messages, product categories and brands were advertising in the subway medium. Advertising messages are competing with each other over the clustered environment for passengers’ attention. Several studies found that advertising execution cues such as size, colour, location of billboards, and images used in the billboards affect the viewers’ attention, brand attitudes, memory of the brand information. Some subway posters were more successful than others in terms of the ad recall and brand recognition. However, there is a need to investigate how subway advertisements can increase passengers’ awareness and attention.

Question 1 a) Explain any FOUR (4) factors that can lead to sensory adaptation in subway advertisement. Provide relevant examples to support your answer.

 
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In this assignment you will have the opportunity to demonstrate your ability to

  1. Forecast financial information for decision-making needs

  2. Use Excel to create and format interactive reports.

The Home Depot is a leading specialty retailer of hardware and home improvement products and is the second-largest retail store chain in the United States. It operates large warehouse-style stores. In 2014 and 2015, Home Depot invested in five new stores. The following table provides summary hypothetical data for Home Depot.

2014

2015

Number of stores (total)

2,269

2,274

Sales revenues

*$83,176

*$88,519

Inventory

*$11,079

*$11,809

Capital Expenditures, net

*$1,442

*$1,503

* in millions

Instructions

Using the information above, create a report in Excel for 2015 and 2016 showing the company’s:

  1. Number of stores (Average for the year)

  2. Sales revenues

  3. Inventory

  4. Capital expenditures (net) for the year

For simplicity, assume that in 2016, Home Depot’s sales revenues will grow, but only because it will open new stores. At this time, Home Depot is not sure how many stores it will open in 2016, so you are tasked with creating a spreadsheet that will automatically update based on the input provided. For example, if one enters that 10 new stores will be opened in 2016, the 2016 column should update with the new correct information. If 20 stores are entered, then the 2016 column should update with these new calculations. Assume that each new store that is opened will only be open for business for an average of one-half of the year.

You can use external resources to explore how to use specific Excel functions and formulas, but any other external resources are not allowed. Any academic dishonesty will result in a 0 or an F in the course. When you are finished, please submit your Excel file in the dropbox. Other file types will result in a 0.

 
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