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According to the Gartner Analytic Ascendancy Model, what category of questions does the following earned media analytics question belong to? “Why did mentions of our business spike yesterday?â€Â

predictive

prescriptive

descriptive

diagnostic

Which list of marketing technology tools are ALL earned media analytics tools?

BuzzSumo, Prowly, and Social Searcher

Bing Ads, Apple Analytics, and Facebook Analytics

Klout, Google Analytics for Firebase, and Kochava

Google Trends, Apple Analytics, and Mention

True or False: Earned media analytics tools scrape content and use APIs to collect publicly available website, profile, and post mention data.

False

True

Jenny would like to segment mentions by those that include references to her business’ name. What dimension should she use?

location

content type

topic

website

Annie would like to calculate the ratio of positive to negative mentions. What dimension should she use?

pro vs. con

sentiment

emotion

website

Ryan would like to count the total number of individuals on a social media platform that have mentioned his business at least once. What metric should he use?

impressions

mentions

individuals

users

Kimberly would like to view reviews and ratings from a specific website. What dimension should she use?

location

topic

demographics

website

True or False: ROI is a common KPI for earned media.

True

False

True or False: Social Searcher provides free access to their website that provides social media mention data.

False

True

 
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In Unit 2 and Unit 3 we have covered the many different types of medical providers and many different types of medical payers. There are government payers, commercial payers, and liability payers. There is also a self-pay option in which the patient pays for his or her care, independent of any insurance company.

Utilizing the information you learned in Unit 2 and Unit 3, choose one of the Insurance Participatns and answer the following:

  • What did you learn about your chosen Insurance Participant that you are unfamiliar with? Please include the name of the Insurance Participant you selected.
  • How will this new information help you in your chosen career path?
  • How would you explain your chosen Insurance Participant to a patient or coworker?

Instructions:

In Unit 2 and Unit 3 we have covered the many different types of medical providers and many different types of medical payers. There are government payers, commercial payers, and liability payers. There is also a self-pay option in which the patient pays for his or her care, independent of any insurance company.

Utilizing the information you learned in Unit 2 and Unit 3, choose one of the Insurance Participatns and answer the following:

  • What did you learn about your chosen Insurance Participant that you are unfamiliar with? Please include the name of the Insurance Participant you selected.
  • How will this new information help you in your chosen career path?
  • How would you explain your chosen Insurance Participant to a patient or coworker?

Please be sure to validate your opinions and ideas with citations and references in APA format.

Insurance Particpants

1 Medicaid

2 Children’s Health Insurance Program (CHIP)

3 TRICARE

4 CHAMPVA

5 Veterans Affairs (VA)

6 The Health Insurance Marketplace

7 Individual vs. Employer-Sponsored Plans

8 PPOs, HMOs, and EPOs

9 Workers’ Compensation

10 Third-Party Liability Plans

11 Disability Insurance

 
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According to supply chain experts, the bright side of the current breakdown in the exchange of labour, components and ingredients is that it comes as a warning to Canadian businesses to become more supply-resilient.” Marking Scheme: 2 marks for your ability to paraphrase effectively, 1 mark for your ability to incorporate the author’s name/date. “The food crisis, exacerbated by climate change, was dire in Afghanistan even before the takeover by the Taliban, whose new administration has been blocked from accessing assets held overseas as nations grapple with how to deal with the hardline Islamists.” Marking Scheme: 2 marks for your ability to paraphrase effectively, 1 mark for your ability to incorporate the author’s name/date.
 
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With the federal government set to cancel a plethora of COVID-19 support programs on Saturday, business owners and employees say they’re worried over how they’re going to survive. Programs like the Canada Emergency Wage Subsidy (Cews), the Canada Emergency Rent Subsidy (CERS) and the Canada Recovery Benefit (CRB) are set to be replaced with new measures in their place.” Marking Scheme: 2 marks for your ability to paraphrase effectively, 1 mark for your ability to incorporate the author’s name/date. “As we all got stuck at home in the first wave of the pandemic in 2020, we started buying more “things.” Instead of spending on restaurants and gym subscriptions, we started ordering, say, baking gear and dumbbells to work out in the living room. Globally, consumer demand shifted away from services and toward manufactured products.” Marking Scheme: 2 marks for your ability to paraphrase effectively, 1 mark for your ability to incorporate the author’s name/date.
 
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