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All information needed to answer the questions is provided. You must show your calculations or provide reasoning as applicable to indicate how you arrived at your responses, otherwise you will not get credit for them. Please round your final answers for each question to two places after the decimal and indicate units for your answers, matching the units where specified.

The information provided for this question applies to this and the following 2 questions (so, question numbers 27-29), so it would help to make a note of the information. You can also come back to this question to review the information.

Consider a two-activity process, consisting of Activity 1: Assembly, followed by Activity 2: Packing.
It takes 6 minutes to assemble a unit at an Activity 1 workstation, and 5 minutes to pack a unit at an Activity 2 workstation.
There are 5 identical workstations for Activity 1: Assembly (i.e., 5 units can be assembled simultaneously) and 4 identical workstations for Activity 2: Packing (i.e., 4 units can be packed simultaneously).

Indicate, showing your calculations and rounded to two places after the decimal, what is the capacity of the Assembly activity in units per hour?

Indicate, showing your calculations and rounded to two places after the decimal, what is the capacity of the Packing activity in units per hour?

Additional information: Actual production and sale per day = 350 units per day.
Regular time available per day = 8 hours = 480 minutes.
Indicate, showing your calculations and rounded to two places after the decimal, what is the capacity utilization for Activity 1: Assembly (as a percentage)?

 
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The Mojo Team is looking to enhance the functionality of their app and have kicked off a project to enable customers to pre-order their coffees on the app. The idea is that customers place their orders on the app and then, when they reach the store, they scan in, and the in-store staff start making their coffees. It is anticipated that reduced wait times will allow for increased customer satisfaction and also for more orders to be processed during busy times. The project manager estimates that this project will take about 3 months to implement and cost Mojo about $50 000 in one off costs, and about $5 000 per annum in ongoing maintenance costs. Mojo is estimating a 10% increase in profit per annum, because of this initiative. a. What makes this a project? State three characteristics about this work that qualifies it as a project rather than BAU (Business as usual). Briefly explain how each of the characteristics apply. [3] b. What is the time constraint in this project? Be specific as definitions will get no marks. [1] c. What is the cost constraint? Be specific as definitions will get no marks. [1] 2 months into the project Julie Gianoutsos points out that if the Mojo app could utilise the GPS functionality of modern phones to detect when the customers are on the way to the store. She suggests modifying the app so that the barista gets a notification to start making the coffee when a customer is within 200 metres of the store. d. If this was to be actioned, then what would be the likely impact on the project in terms of the project management triangle? Justify your answer. [2] e. Explain how this added functionality could benefit Mojo. [2] f. Explain how this added functionality could hurt Mojo.

 
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Pete Fader spoke about customer centricity with several examples in practice in his TED talk. Which one of the following statements about the customer centricity and his talk is NOT correct?

A) Many firms are seeing customer centricity as a credible and desirable enterprise-wide strategy.

B) Customer centricity can be also applied to other areas including new product development, incentivizing salespeople, corporate valuation and healthcare services.

C) Customer centricity can be a good supplement and/or alternative for corporate valuation in stock markets: Bringing in some understanding of how customers behave and how they differ from each other and breaking down their behavior into the components of their life time values, we can have a good estimate of the financial value of a company.

D) The key to customer centricity is to identify differential values of customers and serve all of the customers equally by paying more attention to less valuable customers.

 
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  1. Location Factor Weighting: page 359 problem 8-14

An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.

Level of education

Number of consultants 05 5 5 5 2

National literacy rate 05 4 2 1 1

Political aspects

Stability of government 0.2 5 5 5 2

Product liability laws 0.2 5 2 3 5

Environmental regulations 0.2 1 4 1 3

Social and cultural aspects

Similarity in language 0.1 4 2 1 1

Acceptability of consultants 0.1 1 4 4 3

Economic factors

Incentives 0.1 2 3 1 5

  1. Which country should be selected for the new office?
  2. If Spain’s score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this factor, at what score for Spain would the rankings change?
 
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