Netflix Strategy (Porter’s 5 Forces, Ansoff’s Matrix, BCG Matrix)

Please provide short answers (a few sentences each) to the following 5 questions

I. Summarize Netflix’s business model & strategy (leverage strategic concepts and

terms in your response)

II. Using Porter’s 5 Forces, describe the potential risks to the Netflix strategy

III. What strategic misstep did Netflix make in the past and how did it recover from

it?

IV. Building on the Information Technology Risk Workshop, what are some

information technology risks that could impact Netflix?

V. Using Ansoff’s Matrix or other strategic concepts from the reading, suggest

some alternate strategies Netflix might consider to mitigate the risks to their

existing strategy or take advantage of untapped opportunities

More detail information in the attachment!!!!

Strategic Risk

Resources:

Read and review all slides titled “Strategic Risks”. Google and become familiar with the following strategic frameworks: 1) Porter’s 5 forces, 2) Ansoff’s Matrix, and 3) the BCG Matrix, understanding what they are and how they are used prior to class. The links below have been provided as a starting point for your research:

 

https://hbr.org/video/3590615226001/the-explainer-porters-five-forces

https://www.youtube.com/watch?v=WS0TfJGfKGk

http://www.quickmba.com/strategy/matrix/ansoff/

http://www.netmba.com/strategy/matrix/bcg/

 

Instructions:

1. Understanding the Environment: Click and watch / read all Netflix related links below. Feel free to perform other research beyond these links, these are merely a starting point.

 

2. Evaluating Netflix’s Strategic Risks: Utilize the attached frameworks (Porter, Ansoff, BCG) as well as the class slides to answer the following Netflix-related questions.

 

Please provide short answers (a few sentences each) to the following 5 questions

I. Summarize Netflix’s business model & strategy (leverage strategic concepts and terms in your response)

II. Using Porter’s 5 Forces, describe the potential risks to the Netflix strategy

III. What strategic misstep did Netflix make in the past and how did it recover from it?

IV. Building on the Information Technology Risk Workshop, what are some information technology risks that could impact Netflix?

V. Using Ansoff’s Matrix or other strategic concepts from the reading, suggest some alternate strategies Netflix might consider to mitigate the risks to their existing strategy or take advantage of untapped opportunities

 

 

Netflix Links:

https://www.youtube.com/watch?v=ril2gddtAdM

https://www.forbes.com/sites/greatspeculations/2017/04/20/a-closer-look-at-netflixs-content-strategy/#294a24b1fc59

https://www.entrepreneur.com/article/250218

https://www.forbes.com/sites/adamhartung/2013/01/29/netflix-the-turnaround-story-of-2012/#14cfc88c26ab

 
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MKT-640 Project Paper

Write an 8 page paper in APA format (not including the cover page and reference page).  Below is a recommended outline.

Step 1: Watch the videos at:

How Wal-Mart is moving the needle on e-commerce. (1/10/2014). Fortune Magazine. Retrieved from https://www.youtube.com/watch?v=mLGt_GPyPFU; L=18:59

Wal-Mart to Acquire Jet.com for $3.3B. (8/8/2016). TechBet.  CNBC. Retrieved from https://www.youtube.com/watch?v=WxQXvmnfCaw; L=2:58

McLean, M. (11/26/2014). Insights on Amazon’s Dynamic Pricing. L2inc. Retrieved by https://youtu.be/0a3eBQB1uUA; L=2:06

Amazon Supply Chain Optimization Technologies. (5/22/2015). Inside Amazon Videos. Retrieved from https://youtu.be/ncwsr1Of6Cw; L= 1:33

Amazon’s Retail Revolution Business Boomers BBC Full documentary 2014. (4/22/2014). BBCdocumentaries2014. Retrieved from https://youtu.be/6UhrIEUjtwI; L= 59:21

Overview:  In this case study, you will be analyzing and comparing and contrasting the e-commerce strategies of two retail Giants: Walmart and Amazon. This assignment has been modified to suit the needs of this course but it is based on Video Case 9.1 provided by the authors of the text (Laudon & Traver, 2017).

Step 2: Read the background on the case that is provided in the Student Resources.

Step 3: Conduct additional research on e-commerce business strategies. You must have a minimum of 6 additional references in your paper. (Note that you may use some of the research you have previously located.)

Step 4: Write the paper in accordance with the instructions above.

Hint: Company strategies and corporate financial results are reported to shareholders on their Annual Reports that are available from the Investor page on the company’s corporate home pages – NOT the same as their retail pages.)

Step 5: Ensure that your paper addresses the following questions:

a.  What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers?

b.  What assets does Amazon have that it can leverage that Walmart may not have or to compete head-on with Walmart?

c.  What is Walmart’s e-commerce  strategy?

d.  What is Amazon’s e-commerce strategy?

e.   Address the revenue models of each company.

f.   Why isn’t Walmart worried about the channel conflict between its online sales and its store sales?

g.   Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries and other domestic firms?

h.   Why did Walmart acquire Jet.com? What strategic acquisitions has Amazon made?

i.    How does Walmart’s fulfillment operation differ from Amazon’s?

j.   Summarize your findings and make recommendations.

 

Reference:

• Laudon, K., & Traver, C. G. (2012). E-commerce .Business. Technology. Society. (8th Ed.). Upper Saddle River, New Jersey, United States of America: Pearson Education, Inc.

 
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GC&E Assignment Simple And Short

GC&E Assignment W15 – Food and Water Page 1 of 2

BUSN 119 Fundamentals of Business – Winter 2015

Global Citizenship & Equity Assignment

Food and Water – 40 Marks = 10%

Professor Kerri Shields, [email protected]

DUE DATE: March 15, 2015 in eCentennial Dropbox

Late submission deduction of 20% per day late

Overview:

 

For this assignment you will research topics pertaining to sustainability. You will analyze the

use of the world’s resources to achieve sustainability and equitable distribution at the personal,

professional, and global level. Your professor will grade your submission based on evidence of

thoroughness, attention to detail, deep thought or careful consideration given to the questions

asked, connections made from self to world, and reflection (to think, ponder, or meditate).

Formatting & Spelling (10 marks):

 

Organize your assignment in an MsWord professional report. This format includes:

 

 a title page (containing title of assignment – “Sustainability,” your name and student number, professor’s name, and date submitted)

ď‚· a table of contents page (TOC)

ď‚· the body of the report (which is organized by headings and subheadings and includes in- text citations where needed)

 a references page (formatted in accordance with APA style) – you require at least SIX sources of information (four have been provided for you at the bottom of these

instructions to help get your research started)

ď‚· optional appendixes should you wish to include them

Your assignment should be about 5 pages in length (including the title page, TOC, and

References page).

Refer to Centennial’s LRC website for APA formatting guidelines at

http://library.centennialcollege.ca/library/researchhelp/

 

Criteria (30 marks):

 

Discuss why the relationship between water and agriculture has to change. This topic pertains to

how society can help secure the global water and food supplies for future generations. Use the

following topics to focus your research and address each topic within your report.

 

1. Three Issues: Current and possible future global issues occurring with regards to food and water supply. Discuss THREE issues. Why are these issues of high importance to

us? (6 marks)

 

 

 

GC&E Assignment W15 – Food and Water Page 2 of 2

2. Possible Solutions: Proposed or possible solutions to these issues. Discuss why these solutions are or are not viable in your opinion. (6 marks)

 

3. Equity Across Countries: Will these issues and solutions affect everyone globally in an equal manner? Will certain people benefit? If so, who, why? Can everyone benefit?

(3 marks)

 

4. Opinions and Suggestions: Are you concerned about the global issue of securing the food and water supply? Why or why not? Are there any suggestions you would make to

improve these solutions or offer other solutions? If not, why not? (2 marks)

 

5. Individual Support: How can you, as an individual support or contribute to securing water and food supplies for future generations? (3 marks)

 

6. Government Support: How does the Canadian government support or contribute to securing water and food supplies for future generations? Do we need government

regulation to ensure companies move toward more sustainable practices? Should the

government’s role in sustainability be the same in each country around the world? Why

or why not? (5 marks)

 

7. Societal Support: How can society (groups, countries, or as a whole) contribute to securing water and food supplies for future generations? (5 marks)

 

Websites to help start your research:

 

Clancy, Heather (September 2014). 13 companies sowing solutions for food resilience.

GreenBiz. Retrieved from http://www.greenbiz.com/blog/2014/09/02/big-data-food-resilience

 

Neale, Christopher (October 2014). 8 ways Big Data helps improve global water and food

security. GreenBiz. Retrieved from http://www.greenbiz.com/blog/2014/10/22/8-ways-big-data-

helps-improve-global-water-and-food-security

 

Gassert, Francis (November 2013). Why the relationship between water and agriculture needs

to change. GreenBiz. Retrieved from http://www.greenbiz.com/blog/2013/11/05/why-

relationship-between-water-and-agriculture-needs-change

 

Brown, Lester (July 2013). The real threat to our future is peak water. theguardian.

http://www.theguardian.com/global-development/2013/jul/06/water-supplies-shrinking-threat-to-

food

 

 
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Marketing Homework

Please read these cases and then anser the questions assocaiated with them. Your ability to integrate concepts from the class and the thoughts, organization and marketing insights will be considered in the evaluation of your answers.

1. This questions uses Case 3-4 “Attention Millennials! Automobile Manufacturers adapt for you” (Text 13th edition, pages 452-455). Please read the case and answer the seven case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 7 questions.

2. The second short case is Case 4-5 “Macy’s Embraces beacon technology,” on pages 661-663 of the text. Please read the case and answer the eight case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 8 questions.

Please read these cases and then anser the questions assocaiated with them. Your ability to integrate concepts from the class and the thoughts, organization and marketing insights will be considered in the evaluation of your answers.

1. This questions uses Case 3-4 “Attention Millennials! Automobile Manufacturers adapt for you” (Text 13th edition, pages 452-455). Please read the case and answer the seven case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 7 questions.

2. The second short case is Case 4-5 “Macy’s Embraces beacon technology,” on pages 661-663 of the text. Please read the case and answer the eight case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 8 questions.

 
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