Dismtwe1

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Please read completey before responding, if you respond in seconds of me posting I will not reply back.  I WILL PAY 35.00 no more so do not ask or respond if you want more it will not happen, don’t waste my time or your time.  If you have never done this type of work do not respond.  Please read all attachments before replying.  Dont ask me when is it due and how much are you willing to pay. DUE IN 24 HOURS OR LESS!

  • I need these in 24 hours or less 150 word counts for each. Please examine all attachments before replying. For chapters I need two subjects from each chapters to be discussed example, what was interesting of the subject, expand more of subject or whatever you thing would be substantial of chapters. Please separate each subject with their own title. Chapter are 1, 2, 3 and 5 making a total of 8 subjects plus questions below makes 10. I will pay 35.00 no more so do not ask or respond if you want more it will not happen, don’t waste my time or your time. If you have never done this type of work do not respond.

    1. My organization is Starbucks coffee. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

     

    2. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

 
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Corporate Strategic Analysis Report.

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Most importance: Assessments must be submitted via Turnitin, and the similarity must below 20%.

 

The module is assessed (100%) by an individual Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation. The subject of the report will be decided by the module convenor but students will be able to choose from a list of 6 varied examples.

Instructions for assessment 

The Strategic Report should strictly NOT exceed 3,000 words and demonstrate clear report style with relevant Harvard references. It is to be a unified whole that answers three questions (see below) focused on the selected organisation. Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

For the selected organisation, assume you are an outside consultancy reporting to the Chief Executive. The Strategic Report should:-

1). Identify 3 key strategic issues facing the organisation with a clear explanation of why they are “strategic” (20%).

2). Analyse fully the resources and key capabilities of the organisation plus key factors that give the company its competitive advantage. (40%)

3). Assess the extent to which the organisation’s competitive strategy

addresses its strategic issues, and suggest improvements where they

might be justified. (30%)

A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style.

Best answers will draw explicitly on strategic concepts and analysis from the module and apply them to the organisation. Clear referencing (Harvard system), professional presentation with appropriate diagrams/tables are required.

Again note the report should not exceed 3,000 words. Appendices are allowed outside this limit but NO MORE than 6 pages.

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking scheme indicated below. Feedback will be given in the Turnitin/Grademark system with script comments plus overall points. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

In this Strategic Report, high marks come from using strategic concepts and analysis from the module clearly applied to the organisation. Harvard referencing, a professional report style plus appropriate diagrams/tables are also required. Outline marking expectations are as follows:-

Q1: (20%) After a short introduction, we expect 3 key Strategic Issues with explanations and knowledge of why they are “strategic”. The 3 environments (PESTLE, 5 Forces & internal) should be used as a guide.

Q2: (40%) We expect strong course knowledge, clear industry CSFs plus the organisation’s resources & unique capabilities well analysed. Also how unique capabilities link to advantage & CSFs, and their Porter generic strategy.

Q3: (30%) We expect an evaluation of how their strategy addresses their issues using the three SAFe tests – plus how it might be improved. A short overall conclusion completes the report.

PRESENTATION: (10%) We expect a professional report with clear report style (not an essay) e.g. frontsheet, contents, clear sections, tables & diagrams and relevant Harvard referencing. The word count should not be exceeded by more than 10%.

(In addition to marker feedback, a full marking rubric will be available within the Turnitin submission system for student consideration.)

Assignment submissions.

The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the module’s Moodle site. They must be submitted as a Word file (not a pdf) and must not include scanned in text or text boxes. They must be submitted by 2pm on the given date. For further general details on coursework preparation refer to the online information via StudentZone

If you cannot submit a piece of work and wish to submit Mitigating Circumstances, the University Mitigating Circumstances Policy can be found on the University website

How will we support you with your assessment?

There will be weekly references to the assessment task in seminars and weekly activities in those seminars will be helpful in creating “scaffolding” for eventual submission. An assessment worksheet will be provided in Wk4 to assist the development of ideas.

The formative mini-casework in seminars will be of direct help in the application of relevant strategic tools. There will be regular Q&A sessions linked to the assessment report and in the final weeks of teaching there will be an opportunity to review and reflect upon work from previous cohorts.

The 6 cases (with initial links) from which you should choose are:-

 

Case study

Online links for   more information

Johnson et al.

 

1

H&M   in fast fashion: continued susses?

http://www2.hm.com/en_gb/home.html

Ed.   10: p.575 Ed. 11: p.576

 

2

Megabrew:   creating an undisputed global brewing champion?

http://www.ab-inbev.com/investors/combination-with-sabmiller.html

Ed.   11: p.639

Ed.   10: p.647 (SAB Miller)

 

3

All   change at Teva

http://www.tevapharm.com/about/profile/

Ed.   10: p.634

Ed.   11: p.690

 

4

Mondelez   International: Are you going to stick around Irene?

http://www.mondelezinternational.com/investors

http://ir.mondelezinternational.com/sec.cfm?DocType=Annual&Year=&FormatFilter=

Ed.   10: p.686

Ed.   11: p.695

 

5

CRH   plc: leveraging corporate strategy for value creation and global leadership

http://www.crh.com/

Ed.   11: p.705

Ed.   10: p.639

 

6

Flight   Centre Limited: competing to provide the lowest air fares

https://www.flightcentre.co.uk/about-us/our-story

http://www.fctgl.com/our-brands/

http://www.fctgl.com/investors/annual-reports/

Ed.   11: p.636

Ed.   10: p.676

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking rubric provided on Moodle.  When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

Referencing

You MUST use the Harvard System.

Tips for how to do make a good start:-

Tip 1: Read the Assessment Brief to understand clearly what is required.

Tip 2: Use web links to initially research each of the 6 organisations.

Tip 3: Choose your organisation with the assessment task in mind.

Tip 4: Assemble material from a wide range of research sources.

Tip 5: Focus on knowledge & application of relevant module concepts.

Tip 6: Participate in module seminars & draw lessons for your Report.

Assessment: Strategic Analysis Report.

Choice of Companies & Tips on How to Proceed.

Most importance: Assessments must be submitted via Turnitin, and the similarity must below 20%.

T

he module is assessed (100%) by an individual Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation. The subject of the report will be decided by the module convenor but students will be able to choose from a list of 6 varied examples.

Instructions for assessment

The Strategic Report should strictly NOT exceed 3,000 words and demonstrate clear report style with relevant Harvard references. It is to be a unified whole that answers three questions (see below) focused on the selected organisation. Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

For the selected organisation, assume you are an outside consultancy reporting to the Chief Executive. The Strategic Report should:-

1). Identify 3 key strategic issues facing the organisation with a clear explanation of why they are “strategic” (20%).

2). Analyse fully the resources and key capabilities of the organisation plus key factors that give the company its competitive advantage. (40%)

3). Assess the extent to which the organisation’s competitive strategy

addresses its strategic issues, and suggest improvements where they

might be justified. (30%)

A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style.

Best answers will draw explicitly on strategic concepts and analysis from the module and apply them to the organisation. Clear referencing (Harvard system), professional presentation with appropriate diagrams/tables are required.

Again note the report should not exceed 3,000 words. Appendices are allowed outside this limit but NO MORE than 6 pages.

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking scheme indicated below. Feedback will be given in the Turnitin/Grademark system with script comments plus overall points. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

In this Strategic Report, high marks come from using strategic concepts and analysis from the module clearly applied to the organisation. Harvard referencing, a professional report style plus appropriate diagrams/tables are also required. Outline marking expectations are as follows:-

Q1: (20%) After a short introduction, we expect 3 key Strategic Issues with explanations and knowledge of why they are “strategic”. The 3 environments (PESTLE, 5 Forces & internal) should be used as a guide.

Q2: (40%) We expect strong course knowledge, clear industry CSFs plus the organisation’s resources & unique capabilities well analysed. Also how unique capabilities link to advantage & CSFs, and their Porter generic strategy.

Q3: (30%) We expect an evaluation of how their strategy addresses their issues using the three SAFe tests – plus how it might be improved. A short overall conclusion completes the report.

PRESENTATION: (10%) We expect a professional report with clear report style (not an essay) e.g. frontsheet, contents, clear sections, tables & diagrams and relevant Harvard referencing. The word count should not be exceeded by more than 10%.

(In addition to marker feedback, a full marking rubric will be available within the Turnitin submission system for student consideration.)

Assignment submissions.

The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the module’s Moodle site. They must be submitted as a Word file (not a pdf) and must not include scanned in text or text boxes. They must be submitted by 2pm on the given date. For further general details on coursework preparation refer to the online information via StudentZone

If you cannot submit a piece of work and wish to submit Mitigating Circumstances, the University Mitigating Circumstances Policy can be found on the University website

How will we support you with your assessment?

There will be weekly references to the assessment task in seminars and weekly activities in those seminars will be helpful in creating “scaffolding” for eventual submission. An assessment worksheet will be provided in Wk4 to assist the development of ideas.

The formative mini-casework in seminars will be of direct help in the application of relevant strategic tools. There will be regular Q&A sessions linked to the assessment report and in the final weeks of teaching there will be an opportunity to review and reflect upon work from previous cohorts.

The 6 cases (with initial links) from which you should choose are:-

 

 Case study Online links for more information Johnson et al.
1 H&M in fast fashion: continued susses? http://www2.hm.com/en_gb/home.html

 

 Ed. 10: p.575 Ed. 11: p.576
2 Megabrew: creating an undisputed global brewing champion? http://www.ab-inbev.com/investors/combination-with-sabmiller.html Ed. 11: p.639

Ed. 10: p.647 (SAB Miller)
3 All change at Teva http://www.tevapharm.com/about/profile/ Ed. 10: p.634

Ed. 11: p.690
4 Mondelez International: Are you going to stick around Irene? http://www.mondelezinternational.com/investors

http://ir.mondelezinternational.com/sec.cfm?DocType=Annual&Year=&FormatFilter =

 Ed. 10: p.686

Ed. 11: p.695
5 CRH plc: leveraging corporate strategy for value creation and global leadership http://www.crh.com/

 

 Ed. 11: p.705

Ed. 10: p.639
6 Flight Centre Limited: competing to provide the lowest air fares https://www.flightcentre.co.uk/about-us/our-story

http://www.fctgl.com/our-brands/

http://www.fctgl.com/investors/annual-reports/

 Ed. 11: p.636

Ed. 10: p.676

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking rubric provided on Moodle.  When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

Referencing

You MUST use the Harvard System.

Tips for how to do make a good start:-

Tip 1: Read the Assessment Brief to understand clearly what is required.

Tip 2: Use web links to initially research each of the 6 organisations.

Tip 3: Choose your organisation with the assessment task in mind.

Tip 4: Assemble material from a wide range of research sources.

Tip 5: Focus on knowledge & application of relevant module concepts.

Tip 6: Participate in module seminars & draw lessons for your Report.

Criteria

 Outstanding

(100-90)

100

 Excellent

(80-89)

85

 Very Good

(70-79)

75

 Good

(60-69)

65

 Satisfactory

(50-59)

55

 Adequate

(40-49)

45

 Marginal Fail

(30-39)

35

 Fail

(20-29)

25

 Not Done

0
Q1). (20%) Identify 3 key strategic issues facing the organisation with a clear explanation of why they are “strategic”.

 

 Work of outstanding quality that is fluent, extremely well structured & question focused. A concise but very clear introduction to the report & the company using relevant facts. An outstanding grasp of 3 strategic issues using a clear definition plus knowledge & outstanding application of relevant PESTLE, 5 Forces & Internal aspects. Overall a strongly knowledge driven section.

 

 High quality work with a clear introduction to the report & company. An excellent grasp of 3 strategic issues supported by a definition & knowledge plus a strong application of PESTLE, 5 Forces & Internal aspects. Overall a focused & robust section. Quality work with a sound introduction to the report & company. A very good grasp of 3 strategic issues with reference to a definition plus a very good application of PESTLE, 5 Forces & Internal aspects. Overall a sound & robust section. Sound work with a fair introduction to the report & company. A good grasp of 3 strategic issues with possible reference to a definition plus some application of PESTLE, 5 Forces & Internal aspects. Overall a sound section. Fair work with a less effective introduction to the report & company. A patchy grasp of 3 strategic issues without much reference to a definition. Some application of PESTLE, 5 Forces & Internal aspects. Overall a fair section. Basic work with a minimal introduction to the report & company. Only a common sense grasp of 3 strategic issues without much depth or any reference to a definition. Superficial application of PESTLE, 5 Forces & Internal aspects but lacking depth. Overall only a basic section. Inadequate work without a clear introduction to the report or company. A weak choice of 3 strategic issues without using a definition. Little relevant knowledge or application of PESTLE, 5 Forces & Internal aspects. Overall, a weak section. Obviously poor work lacking an introduction to the report or company. Incomplete inclusion of 3 strategic issues & no definition used at all. No relevant knowledge or application of PESTLE, 5 Forces & Internal aspects. Overall, an obviously failing section. No attempt to include any relevant material.

Criteria

 Outstanding

(100-90)

100

 Excellent

(80-89)

85

 Very Good

(70-79)

75

 Good

(60-69)

65

 Satisfactory

(50-59)

55

 Adequate

(40-49)

45

 Marginal Fail

(30-39)

35

 Fail

(20-29)

25

 Not Done

0
Q2). (40%)

Analyse fully the resources & key capabilities of the organisation plus key factors that give the company its competitive advantage.

 Work of outstanding quality that is fluent, extremely well structured & question focused. A fully reasoned definition of the relevant industry plus first class understanding of its CSFs. The organisation’s resources clearly analysed using Grant’s three types with unique capabilities identified & analysed using Value Chain, VRIN & other tools. An outstanding grasp of links to advantage by comparing capabilities with CSFs & a correct choice of Porter or Strategy Clock generic. Overall an outstanding demonstration of knowledge & analysis.

 

 High quality work with a clear industry definition plus excellent understanding of CSFs. Resources clearly analysed using Grant with unique capabilities identified & analysed using Value Chain, VRIN & possibly other tools. A full grasp of links to advantage via capabilities & CSFs. The Porter or Strategy Clock generic correctly chosen. Overall a complete demonstration of knowledge & analysis.

 

 Quality work with a sound industry definition & understanding of CSFs. Resources well analysed using Grant with unique capabilities identified & analysed using Value Chain & possibly VRIN & other tools. An informed grasp of links to advantage via capabilities & CSFs. The Porter generic correctly chosen. Overall a focused & robust analysis.

 

 Sound work with a fair industry definition & understanding of CSFs. Resources fairly well analysed using Grant with unique capabilities identified. Value Chain & other tools possibly used. Some grasp of links to advantage via capabilities & CSFs. The Porter generic correctly chosen. Overall a sound section.

 

 Fair work with a fair industry definition & some understanding of CSFs. Resources basically analysed using Grant with a patchy attempt to identify unique capabilities. Value Chain & other tools possibly missing. Only a basic grasp of links to advantage via capabilities & CSFs. The Porter generic superficially chosen. Overall a fair section. Basic work with a superficial industry definition & common sense understanding of CSFs. Resources basically analysed possibly using Grant with some attempt to identify unique capabilities but lacking Value Chain or other tools. Weak grasp of links to advantage via capabilities & CSFs. The Porter generic superficially chosen. Overall only a basic section. Inadequate work with a poor industry definition & little grasp of CSFs. Resources weakly analysed without Grant & only a poor attempt to identify unique capabilities. No Value Chain or other tools. No links to advantage via capabilities & CSFs. The Porter generic superficially chosen. Overall a weak section. Obviously poor work with no clear industry definition or CSFs. Resources superficial plus a poor attempt to identify unique capabilities. No depth of knowledge or analysis. No thoughts on advantage. The Porter generic superficial chosen. Overall an obviously failing section. No attempt to include any relevant material.

Criteria

 Outstanding

(100-90)

100

 Excellent

(80-89)

85

 Very Good

(70-79)

75

 Good

(60-69)

65

 Satisfactory

(50-59)

55

 Adequate

(40-49)

45

 Marginal Fail

(30-39)

35

 Fail

(20-29)

25

 Not Done

0
Q3). (30%)

Assess the extent to which the organisation’s competitive strategy

addresses its strategic issues & suggest improvements where they

might be justified.

 Work of outstanding quality that is fluent, extremely well structured & question focused.

There is an outstanding analysis of how strategy addresses strategic issues identified earlier. The suitability test links strategy clearly to the environment & strategic position. The acceptability test identifies key stakeholders with the Power/Interest matrix & examines their needs. The feasibility test justifies the strategy & shows sustainability. The tests are used with outstanding knowledge & insightful discussion. Improvements are strongly focused on resources, capability & advantage with a concise conclusion.

 High quality work with an excellent analysis of how strategy addresses the issues. The suitability test links strategy clearly to the environment. The acceptability test identifies key stakeholders & their needs. The feasibility test justifies the strategy & shows sustainability. The tests are used with strong knowledge & points whilst Improvements address resources, capability & advantage with a concise conclusion.

 

 Quality work with a sound analysis. The suitability test uses sound links to the environment. The acceptability test identifies key stakeholders & some of their needs. The feasibility test shows sustainability. The tests are used with sound knowledge & some points. Improvements fairly address resources, capability & advantage with a concise conclusion.

 

 Sound work with a fair analysis. The suitability test uses some links to the environment. The acceptability test identifies key stakeholders but limits their needs. The feasibility test shows some grasp of sustainability. The tests are used with sound knowledge. Improvements are fair but lacking clarity on resources, capability & advantage. There is a fair conclusion.

 

 Fair work with a reasonable analysis. The suitability test uses one or two links to the environment. The acceptability test identifies key stakeholders without their needs. The feasibility test shows only a fair grasp of sustainability. The tests are used with reasonable knowledge. Improvements are fair but lack depth. There is a short, general conclusion.

 

 Basic work with only a superficial grasp of analysis. The suitability test uses one or two links to the environment. The acceptability test identifies key stakeholders without their needs. The feasibility test shows only a fair grasp of sustainability. The tests are used with some knowledge. Improvements are fair but limited. There is a short, general conclusion.

 

 Inadequate work with a poor grasp of analysis. The suitability test is not linked to the environment. The acceptability test identifies shareholders only & the feasibility test is probably not understood. The tests are used with little knowledge. Improvements are only common sense. There is no clear conclusion.

 

 Obviously poor work with no grasp of the three tests. Suitability, acceptability & feasibility are not understood. Improvements are poor common sense & there is no conclusion.

 

 No attempt to include any relevant material
Criteria

 Outstanding

(100-90)

100

 Excellent

(80-89)

85

 Very Good

(70-79)

75

 Good

(60-69)

65

 Satisfactory

(50-59)

55

 Adequate

(40-49)

45

 Marginal Fail

(30-39)

35

 Fail

(20-29)

25

 Not Done

0
Presentation. (10%)

Clarity, structure, grammar, correct Harvard referencing & overall professional presentation showing clear report style.

 

 An outstanding example of a professional report with frontsheet, contents, clear sections, tables & diagrams plus strong Harvard referencing. The word count is respected & there are suitable appendices with a full references section. A high quality, professional report with frontsheet, contents, clear sections, tables & diagrams plus relevant Harvard referencing. The word count is correct & references given. A quality report with frontsheet, contents, clear sections, tables & diagrams & sound Harvard referencing. The word count is correct & references given. A sound report style used with frontsheet, contents, clear sections. Limited tables & diagrams with patchy Harvard referencing. The word count is correct but references limited. A fair report style used with frontsheet, limited contents & patchy sections. Generic diagrams with weak Harvard referencing. The word count is not accurate & references limited. A basic & scrappy report style used with no frontsheet, limited contents & patchy sections. Limited diagrams & poor Harvard referencing. The word count is not accurate & references very limited. A sloppy essay style used with no frontsheet, limited contents & patchy sections. No diagrams & no Harvard referencing. The material is under length & lacking r
 
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Macy’s Store Project

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History of the Company

Name of Company:

·

How long have they been in business?

· Since October 28, 1858.

Background information:

· Macy’s Store started as a small dry goods store in New York City in the year 1858. It was founded by Rowland Hussey Macy.

How has their business changed over the years?

· Over the years, the business at Macy’s Inc. has changed from just selling clothing to even acquiring a liquor license in the New York City. The Company has grown worldwide such that it allows for the shipment of goods to over 100 countries worldwide. This has also included online shopping for easy purchases to be made.

What is their mission statement?

· “Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers. ”

Do they plan to expand, penetrate, diversify, or change their retail format in the near future?

· In the near future, Macy’s Inc. plans to expand, penetrate, and diversify their retail format to include more online shopping because the demands of their customers keep changing, and this can be easily addressed in an online marketing format.

 

 

 

Target Market

1. Who is their target market:

Macy’s stores sell consumer discretionary products such as apparel, accessories, cosmetics, and home furnishings. So, their target market are males and females all age from children under 1 years old to seniors. Macy’s target middle class adults incomes of between $30,000 and $100,000.

2. Define their customer according to demographics (age, gender, income level, education etc.).

Age, in this scenario Macy’s company will be targeting all customers for each and every age in the clothing category

Gender, in this scenario Macy’s company will be targeting male and female.

Income level, Macy’s company will be targeting mostly the middle-class income.

Education level, Macy company will be targeting customers who have an education level of at least able to have internet access.

 3. Trade area – Primary, secondary, tertiary (refer to chapter. 8) From the book chapter 8 note.

Additional Notes:

It is a natural instinct for business a business to target many people. However, the company should know that promotional strategy will not be directed to one group. By doing this it will allow a highly focused campaign that will meet the needs.

 

Merchandise Assortment:

 

1.What are the major brands they carry?

The major brands are like Adidas, Lauren Ralph Lauren

and Calvin Klein and Tommy Hilfiger.

2.Do they have private brands?

Yes, they have private brands, according to the CEO Jeff Gennete Macy’s aims to grow its private –label and Private brands.

3.Where does this retailer’s merchandise fit on the category life cycle?

This retailer’s merchandise fit on the product category of life cycle. Here new trendy product can gain the highest price.

4.Why do you think they chose this stage of the life cycle? Does this retailer carry convenience goods, shopping goods or specialty goods?

They choose this stage of the cycle because the retailer is convenient in specialty goods.

5.Additional Notes: The retail market today has become more of a ‘sea of sameness’ therefore making Macy’s aims to grow its own brands, it is also planning to have an inventory to the chain and it should be different from what has been there already.

 

 

 

 

 

 

 

Store Location:

1. Where is this retail store located?

Macy’s located at Easton Town Center in located in Ohio Columbus.

2. Why do you think they chose this location?

Macy’s is located in a very strategic area according to esri.com the median income in the area and around is between $35,000 – $79,187 which is higher than state median income. Also, Macy’s located in a mixed area between youth and family which serves the two segments.

3. Is this accessible for the customer?

Yes.

4. What type of lease do they have?

Macy’s own their stores.

 

 

 

 

 

 

 

 

 

 

 

 

Pricing

 

What is this stores pricing policy? (Everyday Low Pricing. High/Low Pricing etc.)

The company has High/Low pricing

What other practices do they use to compete with price? (Coupons, Rebates, Price Bundling)

The company is able to compete with others through the following; coupons, Rebates and price Bundling. This is able to attract customers who are able to purchase its product compared to other companies

Does this retailer use the cost-oriented method of pricing or demand-oriented pricing?

From the policies of the company, it encourages its retailer to use cost-oriented method of pricing. This allow the retailers to purchase as many goods and give room for easy supplies to the customers.

Is there frequent shopper program?

The company uses program to facilitate online purchase to its customers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Communication Mix

 

What type of paid advertisements does this business use?

The y uses paid advertisement such as Television, and social media to sensations its customers.

 

What type of unpaid communication does this business use? (Publicity)

The use social media for instance Facebook, Twitter among others.

 

Does this retailer use cooperative advertising? With whom?

It uses cooperative advertisement to facilitate its promotion for instance with other companies such as goggle which help the company to facilitate online selling.

 

What type of sales promotions does this retailer use? (Sales, Sampling, Demos, Contests etc.)

The company uses sales and sampling in facilitating its sale promotion among the customers.

 

 

 

 

 

 

 

 

 

 

 

 

 

Store Layout

 

What type of design layout des this store use? (Grid, Racetrack, Free Form etc.)

Provide graphics and photos for this one.

Image result for Store Layout of macy's

Is it effective for customer flow?

Yes, the layout of the company provides smooth for customer’s flow in and out of the premises

What type of fixtures do they use?

 

What type of lighting are they using?

They use A gondola lightening

 

In music constantly playing? What type?

Not really constant but at times music plays

 

What type of scent is in the store? Does it detract or attract?

The company has attractive smell for its customers

 

 

 

 

 

Customer Service

 

What type of services does this store offer? (Alterations, gift wrapping etc.)

The company provides alteration and gift wrapping services to its customers. This is to enable customer and attract more customers.

 

How does this store handle customer complaints?

They hear from customer any complain which they forward to the management and refund to the customers in a case where the product was not genuine delivered to the customer.

 

Does this store have – mystery shoppers to check level of service?

Yes, the store has mystery the check the level of the services.

 

Is the salesperson – empowered to make decisions or is it up to management?

The salesperson has no power to make decision but the store opens for any recommendation and suggestion from the salesperson but the decision is made by the management of the store.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Retail strategy:

 

 

 

competitive advantage:

 
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BSBMKG413 – Promote Products And Services

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Description: C:UsersWingDesktopfinal-logo-NSW-Business-College-no2.jpg

 

 

 

Assessment Tasks

 

 

 

BSBMKG413 – Promote products and services

 

Page | 8

BSBMKG413 – Promote products and services v2.1 September 2016

Copy rights Reserved

Assessment plan

The following outlines the requirements of your final assessment for BSBMKG413 Promote products and services. You are required to complete all tasks to demonstrate competency in this unit.

This unit is assessed through the following:

Assessment Requirements Method of Assessment Due date
1. Promotional activities identification project – Part A, B Project/observation  
2. Promotional activities implementation project Project  
3. Promotional activities review Project  

All assessments will ensure that the principles of assessment and rules of evidence are adhered to. The principles of assessment are that assessment must be valid, fair, reliable and consistent. The rules of evidence state that evidence must be sufficient, valid, current and authentic.

If reassessment is required, you will be given the chance to resubmit the assessment task. You will have up to three opportunities to resubmit each assessment task. If, after the third attempt, the assessment is still not satisfactory your trainer/assessor will make alternative arrangements for assessment.

 

 

 

 

 

ASSESSMENT COVER SHEET

 

This form is to be completed by the assessor and used as q final record of student competency.

All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file.

Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.

 

 

 

Student Name:  
Student ID No:  
Final Completion Date:  

 

 

 

Unit Code: BSBMKG413 – Promote products and services
Please attach the following documentation to this form Result

S = Satisfactory

NS = Not Satisfactory

NA = Not Assessed
Assessment 1 Project/observation S | NS | NA
Assessment 2 Project S | NS | NA
Assessment 3 Project S | NS | NA
Final Assessment Result for this unit C / NYC

 

 

 

 

Student Feedback: _____________________________________________________________________

 

 

 

 

 

 

 

Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I also am aware of my appeal rights.

Name: ____________________________

Signature: ____________________________

Date: ____/_____/_____

 Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback

Name: ____________________________

Signature: ____________________________

Date: ____/_____/_____

 

 

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Date

  

Initials

Assessment Task 1– Promotional activities planning project

 

This assessment task is in two parts.

Part A requires you to identify suitable promotional activities.

Part B requires you to consult with Managers confirm promotional activities.

Part A: Identify promotional activities

Task Summary

This assessment task requires you in the role of Marketing Officer to plan promotional activities for NatureCare Products. This will require development of a briefing report, as well as an action plan in preparation for a meeting with management.

What you will need

 

 

Access to the internet for research

Promotional activiites action plan template

 

NatureCare Products Marketing Policy and Procedure

 

What do I have to submit?

 

· Completed promotional activities briefing report (approximately 2 pages)

· Email to CEO with promotional activities briefing report attached.

Instructions

NatureCare Products is based in Brisbane, Queensland Australia. The company manufactures and retails eco-friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate.

 

It also has a web site but no shopping cart. The web site does not appear to be frequently visited which appears to be because of a lack of Search engine optimization (SEO) optimisation.

 

Its overall business objectives for the next three years are to increase sales and create brand awareness.

 

The company has a range of products currently that include:

 

· Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream.

 

· Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties.

 

· Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types.

 

The company would like to add more products over time and is focused on a range of products to meet particular skin needs rather than a one-size fits all.

 

The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 – 55. The intended strategy of the company as identified in its Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly.

Being a new company, NatureCare Products has a limited budget for promotional activities and wishes to focus on promotional activities that are the most effective but that do not require a large budget. A budget of $5,000 has been allocated to some initial promotional activities.

 

The management team of NatureCare Products has advised that that the objectives of conducting promotional activities is to linked to an overall business objective of increasing sales revenue by 50% in the next 12 months. Currently with the products only sold in a few health stores across Brisbane, total sales are fairly small. NatureCare Products also wishes to create awareness of its products amongst consumers and to position itself as a quality product against similar products. The price for the product will be around the same as competitors’ prices for similar products.

 

The management team has also advised that it definitely wishes to improve its online marketing, and is interested in using social media for promotional activities, as well as national and local business networks such as the local Chamber of Commerce.

 

The company currently includes the following staff: CEO, Marketing Manager, Operations Manager, Marketing Officer and two administration staff.

 

Complete the following activities:

 

1. Review the NatureCare Marketing Policy and Procedure to ensure that the promotional activities that you recommend meet requirements.

 

2. Complete the following activities in order to develop a briefing report that:

· Provides an introduction to the report, including a summary of overall objectives, as well as marketing objectives and rationale for identifying and implementing promotional activities and the budget allocated.

 

· Outlines the various options for promotional activity, including the pros and cons of each of the following promotional activity options:

 

·

· Advertising (radio, television and newspapers)

· Social media marketing

· Media announcements, including social media announcements

· Product launches/special events

· Web pages.

· Direct marketing.

 

 

· Discuss at least 2 promotional activities from above, that Nature Care Products could undertake keeping in mind the limitations of budget ($5,000.00)

 

· Describe each of the potential promotional activities and your reasons for identifying it as suitable.

 

· Identify at least two business networks that could be used to build business and what benefits they give to assist in the implementation of promotional activities.

 

· For each of the promotional activities you have identified as suitable, document the promotional SMART objectives.

 

· Discuss how the proposed promotional activities will meet the NatureCare Products Marketing Policy and Procedure?

3. Develop an action plan using the template provided by your assessor to set out how your recommended promotional activities will be actioned.

 

4. Email copies of your briefing report and completed action plan to your assessor.

 

 

 

Part B: Meet with management to confirm promotional activities

Task Summary

This assessment task requires you in the role of Marketing Officer to meet with the CEO and Operations Manager to discuss the promotional activities recommended in your briefing report and the proposed action plan. Your assessor will confirm the date for the meeting.

What you will need

 

Access to the internet for research

Access to a space for a meeting

 

 

What do I have to submit?

 

· Printed versions of briefing report and action plan (for meeting)

· Finalised versions of briefing report and action plan

Instructions

 

1. Print off a copy of your briefing report and action plan to provide at a meeting with the Marketing Manager and Operations Manager (this will be your assessor). The purpose of the meeting is to discuss your recommendations as documented in the briefing report.

 

2. Conduct a meeting including:

· Providing an introduction to the meeting

· Discussing key points from the briefing report, including possibilities for promotional activities and recommended options.

· Discussing your proposed action plan.

· Seeking feedback on the proposed promotional activities.

· Confirming proposed promotional objectives

 

3. During the meeting, you will be required to demonstrate effective communication skills including:

· Clearly and concisely presenting information

· Listening and questioning to seek feedback

 

4. After the meeting, finalise your briefing report and action plan based on feedback provided at the meeting. Email a final copy of both documents to your assessor.

 

Assessment Task 2 – Promotional activities implementation project

Task Summary

This assessment task requires you in the role of Marketing Officer to implement agreed promotional activities.

What you will need

 

Computer and Microsoft Office

Access to the internet for research

 

 

What do I have to submit?

 

·

· Brief for web site developer

· Email to web site developer

 

Instructions

 

 

The outcome of the meeting to discuss promotional activities also identified that the web site for NatureCare Products was outdated and not attractive to customers.

 

Management has allocated $5,000 to update the web site. Management also wishes to include an on-line shopping function on the web site.

 

As the Marketing Officer, you have been asked to coordinate the development of the new web site and shopping cart for Nature Care Products.

 

 

 

Complete the following activities:

 

1. Develop a brief that can be provided to a contracted web site developer

 

· An outline of the key positive messages that the company would like to show through its web site, especially in relation to the ethics of the company.

· Your ideas for the content of the web site, including the shopping cart.

· Budget available

· Timelines

· Any other relevant information

 

2. Send your brief via email to your assessor in the role of Marketing Manager seeking feedback on your brief.

Your assessor will provide you with comments that you must address in an updated brief.

 

3. Update your brief according to comments provided by your assessor.

 

4. Send the updated brief and a covering email to your assessor as though they are the web site development company.

 

Your email should include a brief summary of the work required and you should attach your brief to the email.

 

Assessment Task 3 – Promotional activities review

 

Task Summary

 

For this assessment task, you are required to complete a promotional activities review and report based on the information below.

What you will need

 

Computer and Microsoft Office

Access to the internet for research

 

 

What do I have to submit?

Report on the outcomes of the promotional activities conducted

Instructions

1. Review the scenario information below:

 

After the implementation of the new web site and wider distribution of products through health food stores in Sydney, Melbourne and Adelaide, the situation for NatureCare Products six months later is as follows:

 

· Sales have increased by 20% in the first six months of marketing activities being implemented. Products are now available in health food stores in Sydney, Melbourne and Adelaide, as well as in the existing Brisbane stores. Sales through the on-line shop established through the web site have also been increasing.

 

· The web site has an email contact and NatureCare Products has been receiving at least 30 emails a day with a range of questions about the products such as whether they are organically certified, how long they last for, etc. As there is only a small number of staff, answering each of the emails has been very time consuming.

 

· While sales are increasing, marketing research indicates that consumers are unable to differentiate NatureCare Products from other similar products. A short market research undertaken indicates that only 1 in 20 people interviewed recognized NatureCare Products.

 

· The on-line shop is proving to be successful but you feel that to tap into a bigger market through using web sites that offer a range of health products would assist with increasing on-line sales.

 

· Your closest competitor has just launched a large range of new products.

 

· The budget for marketing activities has blown out. $15,000 has been spent. Timelines have not been kept to; for example, the web site took 3 months to develop rather than the allocated 1 month.

 

· There was a rush (due to publishing deadlines) to include an article about NatureCare Products in free health magazines in Sydney and Melbourne and it was considered that the information didn’t really reflect the ethics of the business to provide eco-friendly products. Management feels that this had an adverse effect.

 

2. Develop a report on the outcomes of the promotional activities conducted, as well as outcomes and issues arising as identified above.

· Your report should include:

· A summary of the outcomes of promotional activities as per the information above and its impact on sales and awareness.

· A report on costs and timelines with regard to the marketing activities and an analysis of the benefits from the activities

· Recommendations for future promotional activities, as well as other activities generally based on the outcomes so far.

3. Send the completed report to your assessor.

 
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