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Choose any multinational company (MNC) or a company you know which until now, was operating in two countries (domestic and overseas markets) but have failed in its operations in the overseas market. Discuss the following: 1. To what extent can the failure of the company be attributed to differences in cultural values between the two countries? 2. To what extent can the failure be attributed to the institutional and regulatory framework between the countries? 3. What other factors might have contributed to the failure of the company in the oversees market? Maximum word limit: 3000 words Structure Should contain an introduction including background of the chosen case study countries Knowledge & Understanding Should demonstrate knowledge and understanding of global business environment, concept of institution and cultural values and market attractiveness framework. The concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between theory and the real-life globalisation issues as required by the question. Analysis The assignment should contain analysis of the issues under consideration. It should include examples to support arguments. It should demonstrate insightful and independent thinking Figures, Tables & Data and referencing Should demonstrate an excellent use of supporting evidence (e.g. Figures, Tables and data). Ensure that your research is in depth and that you use various reference sources.