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The balanced scorecard is a way to measure a firm’s performance. How might the use of the balanced scorecard differ between a firm in the growth stage of the industry life cycle versus a firm in the decline stages of the industry life cycle? Please illustrate your answer with reference to a real or hypothetical example.

Human capital can play a role in firms’ ability to exploit interrelationships. Please describe how the mission statement of a firm that fully exploits human capital-derived interrelationships might differ from the mission statement of a firm that does not fully exploit such interrelationships. Please refer to a real or hypothetical example in your answer.