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Google is the leading search engine provider. Google works by:
First indexing the web then processing a search query. |
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First identifying the most visited sites and raising those sites in the search rankings |
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Filtering out all search results that have too many keywords. |
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Refusing to index sites that aren’t mobile friendly. |
Which of the following is NOT a part of Systems Analysis and Planning for e-commerce?:
HR Strategy |
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System Functionalities |
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Business Objectives |
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Information Requirements |
A/B testing differs from Multivariate testing in that it:
Test consumer preferences to an online experience by age, gender and income whereas multivariate testing looks at preference relative to education |
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Tests two different landing pages to see which is more effective whereas multivariate looks at tweaks to different sections of one landing page. |
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Tests different graphic treatments over time to see how people are clicking on them whereas multivariate testing looks at the graphics if they change weekly. |
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A/B testing must be run several times to validate the process whereas multivariate testing needs to be run only once. |
Which of the following is NOT a factor in website optimization?:
Page generation |
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Page advertising space. |
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Page content |
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Page delivery. |
Which of the following is NOT a point of vulnerability in the e-commerce environment?
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The communications pipeline (Internet communications channels) |
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The E-mail address list. |
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The client |
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D. |
The server |