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- What do you think would be a good marketing objective for Abercrombie & Fitch to use in planning for successful retail sales? Explain why you think your idea is a good marketing objective and how the company could follow through on a plan to achieve that objective.
- Can you identify other retailers who are using emotional branding or appealing to the “experiential†buyer?
- Name the retailer. Give an example of an advertisement or an aspect of their retail store that illustrates their appeal to buyers. Explain why that example works.
- What kind of research should A&F conduct in order to obtain useful information to help plan their marketing strategy? What kind of research can they do as an ongoing process, to help the company’s leadership know whether their marketing strategy is succeeding?
- What do you think is Abercrombie & Fitch’s competitive advantage and/or strategic focus?
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