solution

When an online shopper browses online and then goes into a store to make the purchase, this is referred to as:

		Cross-device online shopping.
		Webrooming.
		Attribution modelling to determine what the deciding touchpoint for purchase decision is.
		Showrooming.

The most effective Internet marketing has the following features that are more impactful than traditional marketing:

		More consumer discussion about quality issues.
		More: personalized, participatory, peer-to-peer and communal.
		Faster response time from the online merchant than bricks and mortar stores.
		Lots of product reviews.

Which of the following is NOT a challenge associated with E-mail marketing?:

What are the two types of location-based mobile marketing technologies?

		Re-marketing and Google ads.
		Geo-aware techniques and Proximity marketing.
		Voice activated search for local businesses.
		Texting of coupon offers to VIP customers.