solution
If Sony forces all retailers who want to buy the latest Playstation to also buy Sony’s Televisions, then Sony is called to force a tying agreement.
Select one:
a. False
b. True
In Canada, BestBuy is the country’s largest retailer of consumer electronics and home appliances with no competition of its size and number of outlets. BestBuy sets the example and bar for all other retailers in the sector. In this description, BestBuy is an example of:
Select one:
a. Monopolistic competition
b. Pure monopoly
c. Pure competition
d. Oligopolistic competition
Apple Store offers 20% Discounts to students and teachers on some of their products if the students teachers present an evidence of their enrollment. This is an example of:
Select one:
a. Unethical Marketing
b. Price Fixing
c. Price Discrimination
d. Societal Marketing
Assume you are the category manager of a large retailer and you are in a conflict with one of your suppliers over quantity of merchandise to be ordered for holiday seasons, you think that 2000 units are enough based on your knowledge from previous years but they are saying that you should order 2500. Which type of power is most suitable to use here to make sure that the supplier accepts to follow your direction.
Select one:
a. Coercive Power
b. Referent Power
c. Expertise Power
d. Legitimate Power DRA
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
