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Case of Volvo Trucks: integrated marketing communications When you think about Volvo, you probably think about the boxy and Volvo automobiles like that. However, the Volvo
Website. Website. “When we are talking to our sales agents in over 140 markets across the world, we often hear that viral film is one of the subjects of conversation with prospective clients,” said Anders Vilhelmsson, Volvo Trucks’ Director of Public Relations. It is hardly unexpected that Volvo Trucks has grown the “Live Test” campaign to this level of performance on a low budget. Following the theme of the first six films, the crew has made several strange pieces such as a race between a Volvo tractor and a lambborghini and a hidden camera showing a valet’s response as a Volvo truck rides on a black-tie casino. CHAPTER 14 QL 14-14-14 – Commitment QL 14-14-14 – The most suggestive