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2.1 Organisations now depend on online platforms to market and advertise their products and services.
This puts them in direct contact with their clientele and the customers in turn can rate an
organisation’s products or services, rate customer service, voice their opinions and concerns and ask
questions. RICHFIELD wants you to help them develop a strategy in the form of a decision tree to help
their marketing team respond to online queries and posts better. Use the six conditions below based
on the type of post or comment to develop this strategy:
a) Negative Ignore (These are posts that you have to ignore usually from online “trolls”)
b) Negative Respond (Negative genuine posts fall under constructive criticism)
c) Neutral (These are posts that are neither good or bad)
d) Positive Posts or Comments
e) Crisis Posts or Comments (e.g. posts that have legal ramifications, are defamatory or
incite violence)
f) Policy Violations
2.2. You’ve been tasked by your manager to write a report on the effects of the Covid-19 Pandemic on
the company from the employees’ perspective to the financial aspect.
Describe how you would apply the 3 X 3 Writing Process in writing this report. Outline all three
phases and describe the tasks/activities you would carry out in each stage
 
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