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Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. You are required to undertake the following tasks for this Assessment: • Select an organisation that seeks to implement online marketing or seeks to expand globally. For example, Coco Cola, FMF, Goodman Fielder, Fiji Dairy, Vodafone, Digicel, etc. • Review the literature in the field of Electronic Marketing or related issues concerning entry strategies in a foreign country if applicable. Literature to be based on electronic marketing based on the selection of your organization. a) Develop an E-Marketing Plan (chosen Product) for the selected organisation that you wish to market locally or in a foreign market The marketing plan should include the following topics. I. Situation Analysis a. Internal environment i. Organization background ii. Products- product or products of the organization which the organization is seeking to sell through online marketing or seeks to expand globally. You can discuss one product only or a range of products if you wish to. iii. Channels – distribution channels and methods b. External environment i. Markets -which markets is the company expanding to, consumer, government or business markets. ii. Competitive environment what is the competition like iii. Technological environment- technological aspects c. SWOT analysis III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies all these to be discussed d. Promotion strategies based on the selection of e. Distribution strategies your organization and Products. Keep it general Discussion b) Recommendations for Change Format Of written Report Cover Page, Declaration, Acknowledgement, Table of contents, Introduction, Aims and Objectives, Literature Review, Methodology, Findings and discussion (provide answers to the above research questions (I-IV), recommendation, conclusion, references (use Harvard University Style) and appendix.