solution

Overview

Corporate social responsibility is demonstrated through initiatives and actions a company takes to address its impact on the environment and social well-being. This includes taking responsibility toward the environment, employees, customers, and investors. CSR becomes a part of a company’s values and culture.

Millennial consumers, in particular, place value on and opt to do business with companies who demonstrate strong commitments to their role to better our world. Young consumers expect companies to be socially responsible and authenticity is key. This is also very important for companies seeking to hire the best and brightest. Many prospective hires place high importance on a business approach to social responsibility.

You will research online business periodicals to find examples of a company practicing social responsibility and relate the article to concepts in the Chapter 2 reading.

Outcome

3. Research an example of CSR initiative(s) and explain the impact on stakeholders. (I)

Instructions

From a current (within the last 6 months) online business magazine, select an article that examines one specific company’s positive actions demonstrating CSR. Summarize the article in one paragraph. Each student should share a different article.

• Use an article featuring a for-profit business. Do not feature a nonprofit organization.
• Examples of online business magazines are Businessweek, Fortune, Inc., and Enterpreneur.
• Company websites, blogs, and PR Newswires are not acceptable sources.

Use the following prompts and sequences to organize and format your post and ensure that you meet all requirements. This also helps readers follow your responses.

1. Summarize the article in one paragraph.
2. In a second paragraph, point out how the actions impact stakeholders.
3. Finally, what are your thoughts about the initiative(s) the company has put in place and the likely impact?