solution

The main difference between direct and brand advertising is that direct advertising is used mainly for creating what?

videos © content curation © a call to action O purchases

4 in Google Ads, the best way to structure your campaign and Ad Groups, not the ad itself, is by doing which of the following? O using the Keyword Planner tool O Using the Display Planner tool O Following the category structure of the target website ? Conducting surveys

5 What best defines “audiences” in PPC? © The use of consumer demographics and/or behavioral variables instead of keywords O A random group of people targeted O Ads triggered by keywords O it is not used by Facebook as a technique for triggering ads

6 Which of the following is an example of “off page” SEO O Keyword density O External or inbound Links O Page Title tags O Page content An example of vertical search is? O Facebook search O Image search O Amazon search • Mobile apps