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For this Assignment, you will research firms that have entered into strategic alliances with companies abroad and consider how these activities have evolved with respect to the changing international trade environment.

To prepare:

• Think about the conditions that might encourage a firm to establish a global partnership(s) in order to maximize its marketing and overall business goals abroad.
• Then, select two real-world firms from this week’s Resources (e.g., Sony, Apple, Hyundai, etc.) or from your own research.

Assignment: Analyze the companies you have selected. In your analysis:

• Compare and contrast the strategic alliances that these two companies have established abroad.
• Describe how these companies have shifted or evolved their global marketing activities to accommodate international trade policies.