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Innovatives Inc. is a phone manufacturing company that creates phones with unique features and distributes them among retailers. The devices are created with little or no concern about customers’ needs and wants. In this case, Innovatives is most likely a:

Question 5 options:

	value-oriented company
	product-oriented company
	brand-oriented company
	market-oriented company
	customer-oriented company

Question 6 (1 point)

Firms have come to realize that good corporate citizenship through socially responsible actions should be a priority because it:

Question 6 options:

	enables them to sell goods in large quantities.
	will result in high employee turnover.
	communicates their products’ value to customers.
	will make it easier for them to expand globally.
	will help their bottom line in the long run.

Question 7 (1 point)

The Old Oven, a multinational bakery chain, donated its worldwide revenue of a month for the rehabilitation activities in a country affected by an earthquake. Which of the following is specifically exemplified in this case?

Question 7 options:

	Marketing helping global expansion
	Marketing enriching society
	Marketing impacting supply chain management
	Marketing through social media
	Marketing aiding entrepreneurship

Question 8 (1 point)

The wine industry is a very competitive market. Some wineries invest in corporate social responsibility programs knowing that competitors cannot easily copy the programs. This is a good example of ______

Question 8 options:

	increasing promotion
	reducing the cost
	providing outstanding customer services
	gaining competitive advantage
	defining the target market