solution

Emily regularly chooses Argo Airlines for her travels. The company values her preference and rewards her with loyalty points. It would entitle Emily for reduced ticket rates for certain flights. Through this offer, the company succeeds in retaining a regular user. In this scenario, which of the following is used by Argo Airlines to achieve sustainable competitive advantage?

Question 9 options:

	Customer excellence
	Diversification excellence
	Product excellence
	Operational excellence
	Locational excellence

Question 10 (1 point)

Availability of new technology in the market can always be categorized as:

Question 10 options:

	Strength or Opportunity
	Opportunity or Threat
	Strength or Weakness
	Threat
	Weakness or Threat

Question 11 (1 point)

Which of the following is true of situation analysis?

Question 11 options:

	It overlooks the opportunities and threats to an organization
	It is executed before creating the mission statement of an organization
	It categorizes strengths and weaknesses as outside the control of a firm
	It is performed using a SWOT analysis
	It is independent of political and demographic factors

Question 12 (1 point)

In the context of a SWOT analysis, which of the following is considered an opportunity to businesses?

Question 12 options:

	Favourable political changes
	Superior product offerings
	Presence of wide distribution networks
	Presence of a strong base of loyal customers
	Availability of strong financial resources