solution

Rockslide Inc., a manufacturer of sports equipment, classifies its customers into different age groups. Each of these groups is unique in terms of its preference for the company’s products. Given this information, this classification is an example of:

Question 13 options:

	locational excellence
	segmentation
	diversification
	positioning

Question 14 (1 point)

Alchemistro Inc. is a firm that manufactures chemical detergents and associated products. The company decides to manufacture detergent products that cater to the needs of the high-income consumers. Which of the following best describes Alchemistro’s decision to specifically cater to the high-income segment?

Question 14 options:

	Downsizing
	Diversification
	Operational excellence
	Targeting

Question 15 (1 point)

Promotion, the fourth P of a marketing mix, is essentially used by marketers to:

Question 15 options:

	create value for customers’ money.
	deliver the services associated with their offering.
	communicate the value of their offering.
	create value for their offering.
	make their product or service readily accessible when and where the customer wants it.

Question 16 (1 point)

The growth rate of the soft-drink industry in the country of Norborg has been low for a few years now. Which of the following terms, according to the Boston Consulting Group (BCG) portfolio analysis, can be used to refer to Cranco Inc., the brand that has the highest market share in this industry?

Question 16 options:

	Champion
	Star
	Cash cow
	Question mark