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Strategic Management

The strategic management team thinks entering the pod coffee market is the best choice for the company, but asks you to think about the companys internal strengths and weaknesses before they make a final decision.

First you decide to look at the companys strengths. Which two of the following four options suggests that Holden Evans has an advantage in this market?

Holden Evans is very well known globally as a market leader in cosmetics and skin care products.

Country Comforts ground coffee won the Coffee of the Year award from Consumer Reportsmagazine last year.

Because Holden Evans is a large company, it can utilize economies of scale. Because of this, a new product such as pod coffee could compete on price.

Holden Evans’ Country Comfort Coffee acquired its strong market share through effective advertising in 1986.
 
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