solution

THE SYMPTOMS:

1. Illusion of Invulnerability
2. Belief in Group Morality
3. Rationalization
4. Shared Stereotypes

1. Self-Censorship
2. Direct Pressure
3. Mind-guards
4. Illusion of Unanimity

SYMPTOM

1. “We all know we wouldn’t release anything which isn’t 100% effective, right?”

1. “I’m not going to call for a vote because I think we’re more or less in agreement here…”

1. “I had a few objections, but since everybody else seems committed, in the interests of time, I won’t bother bringing them up.”

1. “Our marketing strategy has worked for us time and time again – odds are, it’ll work again.”

1. “Those doomsayers [pessimists] in legal all have an axe to grind. Why let a bunch of nervous people determine our marketing strategy?”

1. “Hey, if we don’t release soon, there are going to cutbacks, even here at this table! So, are you on-board, or not?”

1. “What have we got to worry about? This new product is another winner!”

1. “No need for you to be at the meeting; I’ll summarize your concerns for the board, ok?”