solution

The Imagineering theme park team at NBC Universals are interested in the park concept. They are waiting from your marketing team to provide them with the final vision and the detailed concept. Please provide a breakdown with references to a theme park being built in Vancouver, Canada.

Part I: Country Attractiveness Country attractiveness use CAGE framework (e.g. background, GDP, growth rate, religion, legislative, culture, any particular issues that might affect marketing activities of building a theme park)

Discuss other factors that may interfere or benefit in building (e.g. weather, economy, consumer culture, attitude, value, etc.)

Discuss any other foreseeable risks and challenges in the chosen country.

Part II: Local Market Attractiveness, Your Unique Value Offering (or Concept) and Target Market Estimate Assess local competitive landscape. What do they offer? What are their specific competitive advantage, if any? (e.g. other popular theme parks in the area, attendee characteristics, dominant themes of the other parks, etc.)

Assess local culture and consumer behavior (e.g. lifestyles, habits, geographic locations, aspirations, hierarchy of needs, etc.)

Assess product fit to local market. Discuss the reasons why you believe the locals might buy into your product concept. What are the specific benefits and product attributes that the locals are seeking? (e.g. consumer segments, spending habits on entertainment and vacationing, etc.)

Discuss your unique positioning and value offering (theme park concept). How will you be unique to what the local competitors offer? What are the gaps that you are attempting to fill?