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Rick, a neighbourhood tailor, makes clothes according to the requirements of each of his individual customers. This is an example of:

Question 37 options:

micromarketing

undifferentiated positioning

brand repositioning

mass marketing

perceptual mapping

Question 38 (1 point)

Which of the following is true of positioning?

Question 38 options:

It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

It refers to the display, in two or more dimensions, of the position of products or brands in the consumer’s mind.

It refers to a strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.

It refers to the mental picture that people have about a company and its products or services relative to competitors.

It refers to the segmentation that tailors a product or service to suit an individual customer’s wants or needs.

Question 39 (1 point)

A company marketing cartoon strips primarily to children switched focus to adults by creating a feeling of nostalgia to appeal to them. This is an example of:

Question 39 options:

brand repositioning

micro customization

undifferentiated positioning

perceptual mapping

mass marketing

Question 40 (1 point)

Which of the following is the first factor that managers consider before embarking on a marketing research project?

Question 40 options:

The questions to be used in a questionnaire

The time limit of the project

The sample size to be used in the research

The cost of undertaking the project

The usefulness of the project to a firm
 
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