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Texas A&M University and the Bonfire Tragedy

Do not copy and paste from sources, and please explain the answers in your own words.

How was this handled in the media?

• Who said what to whom immediately after the crisis occurred? How did the organization respond later? Or did the organization keep silent?
• Did the organization apologize? If so, did it seem sincere? If not, why not? Who was the spokesperson for this organization or was there more than one?
• Did the organization hold any news conferences? Based on the list of media-do’s in Chapter 4, did the organization follow any of these suggestions?
• Conversely, did the organization commit any media do-not’s? What specific tools did the organization use to communicate with the media and the public (ex: news conferences, press releases, blog posts, social media, etc.)