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Reading through this scenario you see many different areas of business that can be focused on in developing your strategies to stay competitive and maintain your market share. For Libell & Son the area that I want you to focus on is offensive and defensive strategies that could help the company maintain its market position. You are to identify two offensive and two defensive strategies and explain why these would be good strategies for Libell & Son to use.

Libell &Son deals with many factors that affect their business. Issues that arise with suppliers can make it difficult to get products into the marketplace. Competitors that introduce new products can take away market share. A shift in customer taste can push your customers to the competition. Regardless of what can affect the business, you will create strategies to help you stay focused on the market.

When we think about strategies some companies might focus on mergers to gain additional market share. Other companies might move to a global expansion. Some companies might outsource work to help cut down on overhead to help them stay competitive. Still, other companies focus on horizontal and vertical integration to strategically stay ahead of the competition. Also, another avenue to follow is using offensive and defensive strategies to improve your market position.

Minimum words 350-500