solution
You asked, “If your data were to be exposed to breach, what kind of impact would that have on your relationship with clients?” She replies, “It wouldn’t be good at all. Our clients place a lot of trust in us and we can’t afford to lose any right now. We especially can’t afford a lawsuit!”
Based on her response, which of the following would be the BEST need-payoff question to ask?
| a. |
What would it mean to your company if you had peace of mind that your data was safe and secure? |
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| b. |
What would it mean to you if you could be certain your company wouldn’t get sued? |
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| c. |
Do you think employee morale would increase if they were sure your data was secure? |
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| d. |
How much money could a data breach cost your company? |
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