solution

QUESTION 8

When you write a marketing plan, you should also include a section on implementation, evaluation, and control _________________.

since this is required by federal law

because this section includes the goals of the company

since competitors need to see what metrics the company will use to evaluate its business

since this is typically required by the accounting department

because this will help make sure the plan is used by the organization

QUESTION 9

Many people got a new pet this past year. If you were doing SWOT analysis for Chewy.com, an online retailer for pet supplies, this would be considered a(n) ________________________________.

strength

opportunity

threat

weakness

market opening

QUESTION 10

The purpose of Ansoff’s Strategic Opportunity matrix model is to help a company _____________________________.

explore ways in which it can grow its business

evaluate and compare the businesses the company is already in

rank the opportunities identified in the SWOT analysis

develop a plan for deciding which of its businesses a company should sell or keep

evaluate the overall mission of the company