solution

Answer the following questions and state whether if they are TRUE or FALSE.

1. Measurement errors are errors found in analytics for social media, but don’t really have any importance in understanding social media.

2. Key words such as those found in word clouds can be used by and about influencers and/or Tweeps.

3. California Consumer Privacy Act of 2018 states that data privacy is an “inalienable” right protecting individual control of use including sale of personal information much like the European Union’s law on data protection and privacy.

4. In general, communication research might ground their study in social theories which are quantitative in measurements and operational definitions.

5. Current social media measurements use a variety of tools such as the analytics of Google and Facebook.

6. Social Network Analysis is the systematic study of how individuals interact in social settings, which is often rooted in communication theories.