solution
Use Technology, Environmental, Legal to analysis which country should Spain to entry
You are the internationalization team of Behold, a small retailer, and the CEO has asked you to assess the possibility of international expansion to one of three possible countries. Top management has determined that there are considerable opportunities abroad, but has limited knowledge of other countries, and is therefore uncertain if and how these opportunities can be captured. Your firm competes in its home market with discount stores that carry general merchandise (i.e. consumables) and a selection of groceries. An important part of differentiation for your firm is its broad and diverse range of food products that you offer. You have previously conducted one foreign acquisition of a firm just across the border in a country that is culturally and institutionally similar to your home country. Assess the attractiveness of the three potential host countries and make an informed recommendation regarding the international strategy your firm should follow. Your company’s home country is: Spain The three potential destination countries are: Chile, Egypt and Israel
You are the internationalization team of Behold, a small retailer, and the CEO has asked you to assess the possibility of international expansion to one of three possible countries. Top management has determined that there are considerable opportunities abroad, but has limited knowledge of other countries, and is therefore uncertain if and how these opportunities can be captured. Your firm competes in its home market with discount stores that carry general merchandise (i.e. consumables) and a selection of groceries. An important part of differentiation for your firm is its broad and diverse range of food products that you offer. You have previously conducted one foreign acquisition of a firm just across the border in a country that is culturally and institutionally similar to your home country. Assess the attractiveness of the three potential host countries and make an informed recommendation regarding the international strategy your firm should follow. Your company’s home country is: Spain The three potential destination countries are: Chile, Egypt and Israel
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